PSYTE™ geodemographic segmentation data products provide users with an easy-to-understand classification of neighborhoods based on the shared socioeconomic and lifestyle characteristics of neighborhood residents, such as age, income, and education. These datasets enable users to better understand their customers, discover new target markets primarily populated by people that share specific characteristics, and personalize outreach and … Continued
Gain a deeper understanding of your most important customers and prospects. With Consumer Attributes, you’re able to see: Demographic attributes Socioeconomic attributes 90 days of brand visitation Mobile device type Better understand real-world behaviors with the ability to enrich your first-party data with real-world attributes using the Firehose Visits Dataset.
Who exactly is visiting your locations? Or your competitors’? Get the details that matter with Audiences Direct. This dataset is based on the same data used to create Precisely PlaceIQ audiences, and is available for the entire set of syndicated audiences or just the audiences of your interest. The benefit to directly ingesting PlaceIQ Audience … Continued
Get the brand visitation insights you need, when and where you need them. What value can you gain from an understanding of foot traffic patterns? With these insights at your disposal, you deepen your knowledge of … Store-by-store trends How your visitation compares to your competitors Share within categories Then, you can use that context … Continued
Better understand real-world behaviors with the ability to enrich your first-party data with real-world attributes. Then, build audience profiles around these attributes and activate digital campaigns for each audience segment. Get the details you need for decision-making with ID-level data spanning retail, dining, auto, travel, financial services, and more. With Firehose Visits, you gain access … Continued
Consumer intelligence is now at your fingertips. Uncover real-world insights into how consumers are visiting not only your locations – but your top competitors’. With packaged foot traffic analytics and a turn-key analytics dashboard, you unlock a world of opportunities and benefits like: More informed decision-making around marketing, product, and even staffing. Discovering who your … Continued
Dive deeper into the intelligence you need for cross-shopping insights, consumer attributes, trade areas, and visitation trends. With access to location-based metrics for over 4 million points of interest, you’ll bring your analytics to the next level for more powerful decision-making. Place Intelligence Metrics is a comprehensive dataset that gives you the control and flexibility … Continued
Easily measure and enhance the performance of your marketing campaigns. Quantifying campaign performance can be difficult for marketers – but it doesn’t have to be this way. Use foot traffic pattern data to measure the effect of your campaigns and optimize them as needed. With daily store visitation metrics from Place Visit Stream, you’re able … Continued
PSYTE™ US Geodemographic segmentation data provides users with an easy-to-understand classification of neighborhoods. The average age, income, education, preferences, and much more allow for data-driven personalization. Designed with quality, accuracy, and privacy in mind, geodemographic segmentation deepens customer insights, to improve the characteristics and behaviors of populations in specific geographic areas. PSYTE™ US Geodemographic data … Continued
The Auto Dealers dataset delineates the geographic boundaries of the physical extent of automotive dealerships and depicts the primary building footprint(s). Auto dealer boundaries include developed dealership areas where vehicles and sales/service areas are located as well as their overflow lots. The product also includes a building footprint, which depicts the most significant building for … Continued
The relationships between property datasets can be complex and not a simple one-to-one correlation, making it challenging to ascertain a comprehensive view of a property. Property Graph simplifies relationships between two or more of the products listed below, making it easy to join additional datasets for data enrichment. With Property Graph, a connected view of … Continued
Dynamic Demographics delivers the combined power of Precisely’s rich portfolio of location context data, such as Boundaries and Demographics, with mobile location data. This aggregated dataset allows businesses to better understand human mobility and how the demographic profile of an area changes as people flow from one location to another throughout the day. It is … Continued
Context Walkability summarizes the level of accessibility to leisure, amenity, and other points of interest when walking. Each walkability score uses data on street intersection density, proximity to transit stops, and variations in land use to measure the probability of people walking as a mode of transportation. Context Walkability scores range from 0.0 to 5.0, … Continued
Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on a wide range of variables that includes: Total population Total households Population characteristics such as age, sex, and composition Household characteristics such as income These variables are updated to current year and projection values, … Continued
StreetPro 2500 contains map information, including roads and railways, for all of Japan. Detailed building shape outlines are provided for urban areas and their satellite regions, making it possible to determine the precise location of each customer.
StreetPro Classic is a fully attributed vector GIS dataset containing streets, administrative areas, gazetteer, transport, land use, and points of interest data. StreetPro Classic is more than a detailed basemap. It is an attributed, interactive dataset which allows the user to perform a host of geographic and spatial functions that cannot be accomplished with standard basemap offerings. … Continued