Spectrum Quality

Ensure your data is accurate, valid and complete to better understand and connect with your customers

Request a demo

Data validation and standardization

Extract, normalize and standardize your data with confidence across multiple inputs and formats.

Normalize all your information – including business and individual data, structured and unstructured.  Our approach uses supervised machine learning neural network-based techniques to understand the structure and variations of different types of information to parse data in an automated manner.

Ideally suited for global client bases with multi-level data standardization and transliteration needs for multiple languages and on culturally specific terms, including those in Arabic, Chinese, Japanese and Korean.

Our advanced text-processing also enables information extraction from any natural language input text and can then assign categories to this unstructured text. Thanks to pre-trained models, you can extract entities and even further train and customize models to define specific entities of any domain or type.

Customer Story – Superior Data Quality Enables L’Occitane to Build More Personalized Customer Relationships

Name recognition and advanced matching

Standardize, match, deduplicate, analyze and consolidate. Understanding individuals’ and business’ names worldwide is essential to creating an engaging personalized experience while reducing risk and unnecessary costs.

A comprehensive database of family names, given names and variants, ethnicity and gender codes (including Arabic and Asian languages) will enable you to easily identify typing errors, alternate spellings and abbreviations in native and romanized forms (e.g. in Japan, China and Korea).

Spectrum Quality uses sophisticated phonetic, distance-based, and country-specific algorithms to provide sophisticated B2B and B2C parsing, data extraction and flexible global name matching for more than 200 countries with millions of name variations.

You can use our comprehensive database of companies enables to understand joint ownership legal entities, abbreviation, names varying contacts and job functions

Customer Story – Luxury Brands Focus on Quality of Customer Data, as Globetrotting Buyers Expect to Be Known Wherever They Go

Spectrum Quality
Example of customer data quality issues: a simple customer table sample
Collaborative data stewardship

Correct, approve and reincorporate exceptions into your data quality process for information integrity that your business can trust.

Our collaborative browser-based framework enables effective data governance by streamlining the process of manually reviewing exception records.

With Spectrum Quality, you can:

  • Evaluate records against a set of conditions to determine if they require manual review
  • Write the exception records to the exception repository for review
  • Reprocess exception records already corrected by a data steward
  • Use the business steward portal – a dashboard of statistics and charts on a browser-based tool
  • Use the outcome of your exception handling to fine tune your Smart Quality matching (applied machine learning for better accuracy at lower costs).

Customer Story – New England Bank Transforms the Client Experience by Creating a Single View of the Customer

Data quality CRM and ERP connectors

You can integrate governance and data quality processes on the front-end​ with native add-ons for popular CRM and ERP systems: Salesforce, SugarCRM, NetSuite, Microsoft Dynamics and SAP.

And integrate data quality at the point of entry, or as part of a batch process, to provide access to accurate and trusted data for better decision making and efficiency.

Then, with our native plug-in and play adds-on, it’s easy to get a consolidated picture of your customers, vendors and contacts.

You can seamlessly validate and enrich addresses in more than 250 countries, using both postal and non-postal data sources and geocodes, to achieve highest levels of quality and instant awareness of address deliverability. And you can merge duplicate records to easily update and reconcile them to deliver a superior omnichannel, personalized experience and data integrity.

Customer Story – Poste Maroc Uses Spectrum to Reduce Undeliverable Mail throughout Morocco


Scalable accuracy
High-volume data verification and standardization for robust profiles, linkages and enrichment
Flexible deployment
Open systems design supports your infrastructure, from a single server to big data platforms
Machine learning
Continually improve speed, accuracy and processing for data integrity and entity resolution
Fast time-to-value
Unified platform, designed and configured for ease of use

Want to learn more?

Artboard 1 copy 56

Solution sheet

Product Sheet: Precisely Spectrum Data Quality Solution

Artboard 35

Analyst report

2020 Gartner Magic Quadrant for Data Quality Solutions

Artboard 1 copy 35


Boost Your Customer Outreach with Strong CRM Data


Request a demo of
Spectrum Quality