Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours?  The short...

Leading innovators across virtually every industry are striving to leverage the power of data for competitive advantage. Often, businesses struggle to realize tangible benefits from their digital...

Is your company making commitments to environmental, social, and governance (ESG) efforts? How are you quantifying those results, and can you make sure you have the most accurate and current data?...

Cloud computing offers a wide range of new use cases for IBM shops. Following the dramatic increase in remote work following the COVID-19 pandemic, the shift toward IBM i in the cloud has gained...

Mainframes continue to play an important role in the IT landscape of many large and midsize organizations. As IT operations analytics practices evolve, however, traditional approaches to monitoring...

New technologies are making it easier for customers to process increasingly large datasets more rapidly. And the desire to leverage those technologies for analytics, machine learning, or business...

Most business leaders understand that data is a strategic asset. Despite that understanding, many organizations lack a clear framework for organizing, managing, and governing their valuable data...

Accurate physical addresses play a vital role in most business analytics. Whether your aim is to understand your target customers, the physical infrastructure of an area, traffic flows, or even...

As cloud computing platforms make it possible to perform advanced analytics on ever larger and more diverse data sets, new and innovative approaches have emerged for storing, preprocessing, and...