Dynamic Demographics

Dynamic Demographics delivers the combined power of Precisely’s rich portfolio of location context data, such as Boundaries and Demographics, with mobile location data. This aggregated dataset allows businesses to better understand human mobility and how the demographic profile of an area changes as people flow from one location to another throughout the day. It is a highly relevant dataset for any organization interested in human populations and the way people move.

Dynamic Demographics offers an alternative to products that create customer profiles based only on generalized data from “observed behavior.” Instead, it offers a model that blends information about mobile location data with other validated datasets such as demographics, to better predict customers actions. Combining mobile location data with socioeconomic attributes, purchasing power indicators, and segmentation allows you to make better decisions with keener insight into who your customers are, what they need, and where potential markets exist.

Traditionally, raw mobile location data files are very large and require sophisticated processes to distill them down to usable data. With Dynamic Demographics, Precisely has already done this work. These plug-and-play data products remove the complexity of processing mobile location data, offer ease-of-use, and deliver significant value across numerous sectors including retail, PropTech, insurance, digital out-of-home advertising, telco, and more.

Dynamic Demographics provides information on population movement using human mobility data collected from mobile devices where users have provided explicit consent for data to be used this way. No Personally Identifiable Information (PII) is contained in this product, nor is it possible to reverse engineer PII from the content contained within. All PII regulations, laws and best practices are followed by this product, and Precisely continues to monitor and follow developments in this space.

dynamic demographics

Want to learn more?

Blog

People Are Migrating and Moving: Understanding Why is Important

Read

eBook

Human Mobility in an Evolving World: Why understanding populations and the way they move has become critical

Download

Example uses

  • Create dynamic and time-related profiles at destinations to understand more about where types of people are located and how they move throughout the day
  • Examine customer segments, demographics, and buying behaviors and explore seasonality and other time-based trends to identify opportunities
  • Analyze the effects on location dynamics as countries and areas emerge from COVID lockdowns, understanding the resulting flows from areas that are reopened, how visit behaviors have changed
  • Identify and enrich trade areas for greater competitive intelligence, who visits and from where? When do they visit? How long do they stay?
  • Mitigate risk and reduce costs by ensuring that service providers and emergency response assets are deployed to locations where people are likely to visit at specific times of the day and week
  • Improve site selection based on a greater understanding of catchment areas and where new stores have the best opportunity for success

Features

  • Origin-Destination Flows: A summary of flows to and from discrete areas such as neighborhoods or street segments, broken down by time of day, week, and year
  • Destination Profiles (based on origin): Mobile location data used to redistribute known information about the population at its origin across destination locations
  • Accurate GPS-based locations, typically accurate within 20 meters
  • Demographic profiles include age, purchasing power, and segmentation into socioeconomic groups known as consumer styles, household income, and profession data.
  • Available with demographic profiles aggregated at granular geographies such as neighborhoods or even at the street segment level
  • Interoperable data that is easy to integrate with other datasets including boundaries, points of interest, demographics and more

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Specifications

Coverage:
Netherlands, Australia, United Kingdom, Germany
Release schedule:
Quarterly
Unit of sale:
Country

Australia Dynamic Demographics Purchasing Options

The following purchasing options are available for Australia Dynamic Demographics:
Purchasing Option Origin-
Destination
Age by
Gender
Household Income
Consumer
Spend
Potential
Profession
Australia Dynamic Demographics:
Option 1
Australia Dynamic Demographics:
Option 2
Australia Dynamic Demographics:
Option 3

United Kingdom Dynamic Demographics Purchasing Options

The following purchasing options are available for United Kingdom Dynamic Demographics:
Purchasing Option Origin-
Destination
Age by
Gender
Purchasing
Power
Regional
Consumer
Styles
United Kingdom Dynamic Demographics:
Option 1
United Kingdom Dynamic Demographics:
Option 2
United Kingdom Dynamic Demographics:
Option 3

Germany Dynamic Demographics Purchasing Options

The following purchasing options are available for Germany Dynamic Demographics:
Purchasing Option Origin-
Destination
Age by
Gender
Purchasing
Power
Regional
Consumer
Styles
Germany Dynamic Demographics:
Option 1
Germany Dynamic Demographics:
Option 2
Germanym Dynamic Demographics:
Option 3

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