Consumer Attributes
- Gain a deeper understanding of your most important customers and prospects with Consumer Attributes, which include demographic attributes, socioeconomic attributes, 90 days of brand visitation, and mobile device type. It enables enriching first-party data with real-world attributes using the Firehose Visits Dataset.
Coverage
- United States
Product Family
- Audiences
Usage
With Consumer Attributes you can:
- Append demographic, socioeconomic, device, and visitation data to first-party audiences for richer targeting
- Improve marketing precision and drive increased foot traffic to brick-and-mortar locations
Details
Attributes include demographic attributes, socioeconomic attributes, 90 days of brand visitation, and mobile device type
Enrich first-party data with real-world attributes using the Firehose Visits Dataset
Collections of devices aggregated in specific segments or attributes based on visitation, demographics, consumer profiles
Specifications
- Update Frequency
- Monthly
- Coverage
- United States
- Unit of Sale
