Place Visit Stream Direct
- Easily measure and enhance the performance of marketing campaigns using foot traffic pattern data to quantify campaign effects and optimize them as needed. It allows attribution of real-world impact of ad spend across platforms, daily measurement of foot traffic at locations, and campaign optimization for visits, not clicks.
Coverage
- United States
Product Family
- Audiences
Usage
Use Place Visit Stream Direct to:
- Understand which creative targeting tactics drive the most visits and fine-tune variables for better results.
- Quantify total visits attributed to media exposure to inform overall performance.
Details
Includes Designated Market Areas(DMA®), zip code, state, and time zone where the visit occurred.
DMA® is a registered service mark of the Nielsen company.
Used under License.
The DMA® code is created using Nielsen’s assignment of a 3-digit number for identification and processing purposes.
Specifications
- Update Frequency
- Daily
- Coverage
- United States
- Unit of Sale
- Data License Fee or usage based
