Audiences Direct

Who exactly is visiting your locations? Or your competitors’?

Get the details that matter with Audiences Direct. This dataset is based on the same data used to create Precisely PlaceIQ audiences, and is available for the entire set of syndicated audiences or just the audiences of your interest.

The benefit to directly ingesting PlaceIQ Audience data directly is this provides your organization the control to mesh audiences from PlaceIQ with your own first party data, building unique segments for advertisers.

Want to know more? See a full list of our syndicated segments.

Location-based data helps retailers improve merchandising by understanding location population demographics


With Audiences Direct, you receive:

  • Data for an audience visiting your location, a competitor’s location, or an entire category of audiences.
  • An anonymized advertising ID allowing you to upload audiences and activate them on your preferred platform.

Dataset Details & Features

Audiences Direct is delivered in three tables:

  1. Fact device audience – Assignment of device_keys to specific audiences.
  2. DIM device – A mapping of Precisely PlaceIQ device_keys to IDFA (The identifier for advertisers for Apple devices) & AAIDs (Google Advertising ID (AAID) for Android devices).
  3. DIM audience mapping – A mapping of audience_IDs to audience_names.








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