Place Intelligence Metrics Dashboard
Consumer intelligence is now at your fingertips. Uncover real-world insights into how consumers are visiting not only your locations – but your top competitors’.
With packaged foot traffic analytics and a turn-key analytics dashboard, you unlock a world of opportunities and benefits like:
- More informed decision-making around marketing, product, and even staffing.
- Discovering who your true competitors are by conducting cross-shopping analysis.
- Instant access to where the top visited locations for brands across the United States by conducting trade area analysis.
Get ready to elevate your business with visitation trends by day and hour, consumer demographic profiles, cross-shopping behaviors, and more.
Benefits
Make more powerful decisions that deliver bigger returns. You gain all the consumer intelligence you need with the Place Intelligence Metrics Dashboard.
Analyze brands and categories
- Perform visitation analysis using day of week and duration metrics to understand peak traffic days, hours, and differences across brands.
- Uncover how your brand's visitation patterns are different than competitors, incorporating this intelligence into marketing, product, and even staffing decisions.
Monitor share of visitation
- Quantify how your brand's share of visitation has changed over time relative to competitors at a national or DMA.
- Identify how events like weather and paid and organic promotions impact share of visitation relative to your competitors.
Identify cross-shopping trends
- See where consumers are shopping who visit your locations, within the same day or week.
- Use these insights to get a handle on who your true competitors are using actual real-world customer behaviors.
Conduct trade area analysis
- Instantly identify the top visited locations for brands across the United States.
- Drill down into each individual location's daily/hourly visitation, demographic attributes, cross-shopping, and trade area characteristics.