Consumer Attributes
Gain a deeper understanding of your most important customers and prospects. With Consumer Attributes, you’re able to see:
- Demographic attributes
- Socioeconomic attributes
- 90 days of brand visitation
- Mobile device type
Benefits
- Need to enhance your marketing targeting? Or increase visitation to your brick-and-mortar locations?
- Deeper understanding of your customers and prospects will power better results for these objectives and more.
- The Consumer Attributes dataset makes it possible by enabling you to append demographic, socioeconomic, device type, and visitation attributes to your first-party data. These insights can then be actioned upon through audience activation.
Dataset Details & Features
Consumer Attributes are collections of devices aggregated in specific segments or attributes. These can be based on visitation, demographics, consumer profiles, etc. This dataset is delivered in three tables:
- Fact device attribute – Assignment of device_keys to specific attributes with a score assigned.
- DIM device – A mapping of Precisely PlaceIQ device_keys to IDFA (The identifier for advertisers for Apple devices) & AAIDs (Google Advertising ID (AAID) for Android devices).
- Device attribute mapping – A mapping of device_attribute_IDs to device_attribute_names.
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Specifications
Update frequency
Weekly or Monthly
Data transmission
Cloud-based