PlaceIQ, a trailblazer in location-based consumer insights, was founded in 2010 with a mission to harness the power of location data to drive smarter marketing decisions. Acquired by Precisely in 2022, PlaceIQ’s innovative technology now fuels Precisely Audiences and Precisely Visits.
By combining PlaceIQ’s patented location intelligence with Precisely’s expertise in data integrity, we empower brands and agencies to deliver highly targeted campaigns, measure real-world outcomes, and unlock unparalleled growth opportunities.
Precisely PlaceIQ transforms real-world signals and privacy-first consumer data into actionable marketing and advertising intelligence. Our solutions enable you to target with precision, optimize campaigns in real time, and connect ad spend to tangible outcomes like store visits and sales.
Precisely Audiences
Instant Activation
Deploy 1,500+ pre-built, privacy-safe segments across CTV, mobile, search, and social platforms in under a minute.
Privacy-First Data
Leverage anonymized, high-quality data built from real-world location behaviors, not outdated lists.
Full-Funnel Visibility
Connect ad exposure to verified store visits for measurable campaign impact.
Precisely Visits
Observe Trends
Analyze foot traffic patterns and consumer behaviors at your locations and those of your competitors.
Predict Outcomes
Use share-of-visit reports and visitation data to forecast quarterly sales and growth.
Customizable Insights
- Tailor datasets to your needs with granular visitation data for retail, dining, auto, and more.
- Retail Site Selection
Proven results for major brands
A national department store drove 4x more store visits by pairing CTV ads with location targeting.
A national retailer saw a 15% increase in foot traffic by optimizing campaigns with visitation data.
A quick service restaurant (QSR) chain delivered 83% more store visits through win-back targeting of lapsed and competitor audiences.
A national auto brand achieved a 9.3% sales lift by tying ad exposure to verified dealership visits.
Activation partners include
Precisely PlaceIQ resources
Your data. Your cloud. Your rules.
Turn your first-party location data into visit intelligence, privately and at scale—right in your cloud.
Real-world audiences
Explore Precisely PlaceIQ’s real-world audiences to discover new and innovative ways to reach high-value consumers.
Data enrichment insights
Stay informed with strategy tips, industry insights, and the guidance you need to unlock the value of your data.
Ready to transform your marketing?
Discover how Precisely PlaceIQ empowers brands and agencies to drive results, prove ROI, and unlock growth opportunities.