Place Visit Stream Direct

Easily measure and enhance the performance of your marketing campaigns.

Quantifying campaign performance can be difficult for marketers – but it doesn’t have to be this way. Use foot traffic pattern data to measure the effect of your campaigns and optimize them as needed.

With daily store visitation metrics from Place Visit Stream, you’re able to:

  • Attribute the real-world impact of your ad spend across platforms, including mobile, display, and video
  • Measure foot traffic at your locations (or others) on a daily basis
  • Optimize campaigns for visits, not clicks


If you’re a marketer, you know how difficult it can be to accurately measure campaign performance. Now, you have the solution. Get the insights to power the results you need with Place Visit Stream Direct:

  • Intra-Campaign Optimization – with visitation data that’s updated every day, your campaign managers can understand which creative targeting tactics are driving the most visits. Then, they can fine-tune those variables accordingly to drive better results.
  • Post-Campaign Results – quantify the total number of visits attributed to media exposure to inform overall performance results.

Dataset Details & Features

Place Visit Stream is delivered in a single file. Metrics include, but are not limited to:

  • Unix_time – timestamp of the visit event occurred (in unix epoch time).
  • Advertising_ID – the devices mobile ad ID (IDFA The identifier for advertisers for Apple devices or AAID Google Advertising ID for Android devices ).
  • Brand – brand for the commercial chain the place belongs to (if any).
  • Dma_name – the designated market area name of the location where the visit occurred.




Update frequency
Data transmission
Back data
Rolling 90 days

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