Place Intelligence Metrics Dataset

Dive deeper into the intelligence you need for cross-shopping insights, consumer attributes, trade areas, and visitation trends.

With access to location-based metrics for over 4 million points of interest, you’ll bring your analytics to the next level for more powerful decision-making.

Place Intelligence Metrics is a comprehensive dataset that gives you the control and flexibility to build custom analytic visualizations around four classes of metrics:

• Visitation trends by day and hour
• Consumer demographic attributes
• Cross-visitation behaviors
• Trade area analysis

Benefits

Stronger analytics and better decisions await. With Place Intelligence Metrics, you unlock new levels of insights that give you an edge over the competition.

  • Longitudinal Analysis: Analyze daily traffic trends and stats for visits, visitors, and locations.
  • Cross-Shopping Insights: View insights for weekly or same-day cross-shopping, or visitation by hour of day or day of week.
  • Consumer Attributes Examine: Carrier and device types, or demographics – like age, ethnicity, income, and education level.
  • Trade Areas: Identify where consumers come from to visit individual locations for your own locations – and your competitors’.

Dataset Details & Features

Place Intelligence Metrics is delivered in five tables:

  1. Metric – A mapping of metrics to spatial_IDs by week.
  1. Place – A mapping of place_ids to spatial_ids with various metadata about the place.
  1. Chain – A mapping of chain_id to chain_name and associated financial identifiers (ex: Stock Ticker).
  1. Category – A mapping of category id to category description and type.
  1. Designated Market Area (DMA) – A mapping of dma_codes to dma_names.

ooioioiiiooioioiioiiooioiiiooiooiiioioioiiiooioioii

Specifications

Update frequency
Weekly
Data transmission
Cloud-based
Back data
Rolling two years

Contact a product
expert today

Your information will be processed in accordance with our Global Privacy Notice

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.