Estimates and Projections

Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on a wide range of variables that includes:

  • Total population
  • Total households
  • Population characteristics such as age, sex, and composition
  • Household characteristics such as income

These variables are updated to current year and projection values, using rigorous, proprietary processes.


  • More accurately measure the dynamic changes in an area over time
  • Gain a better understanding of your customer base
  • Understand population changes to drive marketing decisions
  • Optimize site selection modeling for future expansions


  • Estimated population
  • Age
  • Marital status
  • Household size
  • Languages
  • Citizenship
  • Migration
  • Education
  • Occupation
  • Industry


  • Built for base-year, current-year, three-year, five-year and ten-year estimates
  • Updated annually by our in-house team of demographic specialists
  • Data can be delivered with associated boundary data to visualize hundreds of discrete variables



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