Multi-Domain Master Data Management (MDM)

When high-quality data is well-harnessed, it can be the lifeblood of your organization – flowing throughout the enterprise to drive intelligence, innovation, and growth. But when it’s siloed across multiple systems, it becomes overwhelming.

Avoid the pains of fragmented, ineffective data with a Multi-Domain Master Data Management (MDM) solution. Leveraging a central repository of reliable, up-to-date master data consolidated across all enterprise applications equips you with powerful tools to improve data quality and governance.


Why MDM? Today’s digital world runs on data.

Better data means better decisions – and a Multi-Domain MDM solution empowers you to make those decisions quickly and accurately to drive the business forward.

An MDM data hub benefits teams across the enterprise, including:

  • Product marketing/management, managing compliance across markets
  • Operations, overseeing complex supply chains
  • e-Commerce/digital marketing, aiming to reduce friction across channels
  • Data/IT, maintaining data quality across siloed environments

MDM provides these teams, and the organization at large, with what they need: flexibility, agility, improved data quality, and one hub for multiple domains – including product, customer, vendor, material, and location.

Our no-code, low-code solution keeps you competitive and thriving in our digital economy. Get trusted data and content to the systems and channels that power your business – at the speed the market demands, at scale, and all from a single platform.

Fender Guitar

Fender Guitar faced a myriad of challenges based on one core issue: The company’s fundamental source of information came from an outdated product information database that carried a long list of limitations. With so many products and unique attributes scattered across channels, the lack of consistent and quality data was an ongoing source of frustration.

“The EnterWorks PIM design, coupled with Demandware framework and integration, has allowed us the opportunity to centralize our messaging, focus on SEO data, and better understand the habits of our consumers across the globe.”

Michael Spandau, CIO and SVP Global IT