Consumer Data Insights Automobile Ownership Data

In many ways the automobiles we drive define us an individuals. Detailed automobile ownership attributes allow you to better understand the individuals behind your customer data.

The Consumer Data Insights Automobile Ownership data package is supported by a database of more than 180 million vehicle owner records.  Each record has been vetted by at least two sources to ensure the maximum level of accuracy. This automobile data is then matched to an identity graph to validate and verify the identity of each owner. Automobile Ownership is created from hundreds of transactional data sources that include sales, service, warranty, and maintenance information.


  • Enables targeting of automotive owners through multiple channels, such as email, digital, social, and direct mail marketing
  • Completes the identity of inbound leads with vehicle ownership information
  • Empowers you to build powerful personas and identify high value customers
  • Includes fuel type for energy usage analysis


Includes information related to:

  • Make
  • Model
  • Year
  • VIN
  • First seen date
  • Last seen date
  • Name
  • Phone
  • Email
  • Vehicle class code
  • Fuel code
  • Manufacturer code
  • Style
  • Mileage



United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract

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