Global Demographics
- Global Demographics provides comprehensive coverage of global demographics such as population, age, sex, race, and disposable income as they relate to local administrative and/or postal geographies, extending to 140 countries globally, offering information on 6.7 billion consumers.
Coverage
- Australia
- Canada
- France
- Global
- Japan
- New Zealand
- United Kingdom
- United States
Product Family
- Demographics
Usage
Use Global Demographics to:
- Analyze different countries and regions with globally consistent methodology
- Enhance customer insight and improve communications and engagement
- Inform investment opportunities
- Target regional markets with increased precision and accuracy
- Geographically visualize the data for more efficient, effective decision-making
Details
Variables are included for:
- Population
- Households
- Sex/gender
- Age bands
- Employment
- Net Incomes
Population figures are shown as projected averages for the current year on the basis of official statistics, represented in absolute numbers and “per mill” shares
- Household data represents the total number of households per geography
- Gender based on total population
- Age represented in 15-year age bands
- Globally consistent for multi-national research
Specifications
- Update Frequency
- Annually
- Coverage
- Global
- Unit of Sale
- Country
