Consumer Spend Potential
- Consumer Spend Potential provides consumer spending data across a broad range of categories. Annual expenditures are calculated using the ratio between disposable income, demographics, and expenditures for products and services derived from household budget surveys from national statistical offices.
Coverage
- Australia
- Canada
- France
- Global
- Great Britain
- Japan
- New Zealand
- United Kingdom
- United States
Product Family
- Demographics
Usage
Consumer Spend potential, when used in conjunction with other demographic information, enables users to understand both potential spending in any designated area along with the corresponding characteristics of the people who make up that market. The result is a powerful, 3D view of a market that provides tremendous insight into a region and reveals fruitful opportunities. You can use Consumer Spend Potential to:
- Enhance sales and marketing initiatives with more accurate targeting across locations
- Link to associated boundary files to geographically visualize the data and support more efficient, effective decision-making
- Improve location planning and asset management with a clear picture of disposable income and spending
Details
Spending data includes the following categories:
- Details
- Food
- Alcohol
- Tobacco
- Clothing
- Footwear
- Furniture
- Household textiles
- Appliances
- Glassware
- Tools
Specifications
- Update Frequency
- Annually
- Coverage
- Global
- Unit of Sale
- Global
