Daytime Population provides estimates of the number of people who are likely to be within a designated area during normal business hours. The estimates are based on compiled business data that includes the number of employees who work at each business location within a given dissemination area. These statistics are aggregated to estimate the number of daytime employees in each area.
Daytime employees are then added to the at-home residential population, including those who are retired, in school, or not in the labor force, to arrive at a total daytime population.
Measure the shift in population to know the expected influx of people during the day, which will correlate with average daily traffic
Identify the number of retired persons, unemployed, and school-aged children in a specific area
Incorporate into logistical models to measure expected traffic
Compare the variables for both population and employees to easily understand the daily influx of customers
Calculate unemployment levels at a high resolution
Target marketing campaigns to seniors or school-aged children