Daytime Population
- Daytime Population provides estimates of the number of people likely to be within a designated area during normal business hours, based on compiled business data including the number of employees at each business location. These estimates are aggregated to calculate daytime employees, which are then added to the at-home residential population (including retired, in school, or not in the labor force) to arrive at a total daytime population.
Coverage
- Australia
- Canada
- Japan
- United States
Product Family
- Demographics
Usage
Daytime Population enables you to:
- Measure the shift in population to know the expected influx of people during the day
- Correlate with average daily traffic, identify retired persons, unemployed, and school-aged children in a specific area
- Incorporate into logistical models to measure expected traffic
- Compare population and employee variables to understand daily customer influx
- Calculate unemployment levels at high resolution
- Target marketing campaigns to seniors or school-aged children
Details
Includes variables for:
- Estimated daytime population
- Estimated daytime employees
- Estimated daytime at home persons
- Estimated daytime at home persons 0-14 yrs
- Estimated daytime at home persons 15-64 yrs
- Estimated daytime at home persons 65+ yrs
Specifications
- Update Frequency
- Annually
- Coverage
- Australia, Canada, Japan, United States
- Unit of Sale
- Country
