Daytime Population

Daytime Population provides estimates of the number of people who are likely to be within a designated area during normal business hours. The estimates are based on compiled business data that includes the number of employees who work at each business location within a given dissemination area. These statistics are aggregated to estimate the number of daytime employees in each area.

Daytime employees are then added to the at-home residential population, including those who are retired, in school, or not in the labor force, to arrive at a total daytime population.

Population Data: Measure the Shift in Population Influx During the Day


  • Measure the shift in population to know the expected influx of people during the day, which will correlate with average daily traffic
  • Identify the number of retired persons, unemployed, and school-aged children in a specific area
  • Incorporate into logistical models to measure expected traffic
  • Compare the variables for both population and employees to easily understand the daily influx of customers
  • Calculate unemployment levels at a high resolution
  • Target marketing campaigns to seniors or school-aged children


Includes variables for:

  • Estimated daytime population
  • Estimated daytime employees
  • Estimated daytime at home persons
  • Estimated daytime at home persons 0-14 yrs
  • Estimated daytime at home persons 15-64 yrs
  • Estimated daytime at home persons 65+ yrs



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