If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...

Today’s companies are becoming experts at extracting business intelligence from data. One element that’s still underutilized is location intelligence. What is location intelligence? Forrester...

Mapping technology and the insights derived from location intelligence are helping to alert and allay fears during this time of the coronavirus. Maps are helping to inform the public about the...

Points of Interest (POI) are being applied to address so many problems it’s hard to keep track of them all. I feel like I learn of a new use case every time I meet clients – surprising things...