In business, insights derived from location intelligence are essential to risk management, regulatory compliance, pricing, and strategic planning. In today’s data hungry, hyper-competitive world,...
2020 has been a year nobody could have ever predicted. The Australian summer produced devastating bushfires in some parts of the country, and just when we thought the worst was behind us, we were...
The value of data continues to grow as the volume of available information increases and data analytics platforms become more performant. For many companies, there is a strong case for making...
The concept of taxation can be seen throughout history and dates as far back as the ancient Egyptians. Both the Greeks and the Romans were known to excise taxes on the sale of goods, and other types...
In the latest edition of The Forrester Wave™: Location Intelligence Platforms, Q2 2020 which Forrester released on June 23, we were thrilled to see that Precisely (formerly Syncsort) was...
The use of location data has exploded in recent years. Government entities, including most local governments, have made extensive use of Geographic Information Systems (GIS) data to map addresses for...
If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...
Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...
Mapping technology and the insights derived from location intelligence are helping to alert and allay fears during this time of the coronavirus. Maps are helping to inform the public about the...
