Today’s customers expect businesses to engage with them on their own terms. They want companies to anticipate their needs, personalize offerings to their individual preferences, and present them...
The COVID-19 pandemic accelerated self-servicing trends in virtually every industry. A Forrester study commissioned by Intercom.com reported that 71% of support leaders and decision-makers credit...
Every business evolves, some are dragged kicking and screaming into the modern world, others demonstrate the ability to take smaller steps to incrementally change. Some consider businesses which...
In his classic business book “Good to Great,” author Jim Collins described what he calls “the hedgehog concept.” It asserts that to be successful, businesses should focus on one thing that...
Data drives innovation. Throughout our Trust ‘23 summit, Precisely has demonstrated just how critical data integrity is for surviving and thriving in today’s hyper-competitive business...
After unprecedented market disruption over the past three years, businesses around the globe are redoubling their efforts to attract and retain customers, while also attempting to reduce operational...
With ubiquitous mobile devices and greater internet speeds, video content plays an increasingly important role in personalized videos for customers. Although consumers still enjoy and embrace video...
Why do customers choose your brand over the competition? If they can buy a similar product from one of your rivals, perhaps even at a lower price, then why would they opt for yours? The short...
The COVID pandemic impacted the way customers interact with brands, including insurance carriers. Although a dramatic shift toward digitization was already underway, the pandemic accelerated digital...
