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Blog > Customer Engagement

Reimagining CX for a Post COVID-19 World

Reimagining CX for a Post COVID-19 World

In 2013, L’Oreal executives set an ambitious goal for the company: to shift 20% of the organization’s sales to online channels by 2020. The company was on target to achieve that goal when in...

Authors Photo Elizabeth Connors | Customer Engagement | February 18, 2021
Re-Imagining Customer Engagement for the Financial Services Industry

Re-Imagining Customer Engagement for the Financial Services Industry

As the world looks hopefully toward positive changes in 2021, there can be little doubt that some of the events of 2020 will have lasting impact on society as a whole for years to come. One...

Authors Photo Elizabeth Connors | Customer Engagement | February 4, 2021
How the Insurance Industry is Changing the Dynamic of Customer Experience with Video

How the Insurance Industry is Changing the Dynamic of Customer Experience with Video

Insurance is one of the constants in consumer life. Consumers need insurance for cars, homes, property, health, and lives. But one of the things these important policies are often missing is a...

Authors Photo Elizabeth Connors | Customer Engagement | January 14, 2021
4 Ways to Engage Customers with Video to Meet Them at Their Moment of Need

4 Ways to Engage Customers with Video to Meet Them at Their Moment of Need

It’s all about the micro-moment. Instead of sitting down for a long period of time to research a topic, customers use their mobile devices to search for in-the-moment details. Engage customers with...

Authors Photo Matt Tredinnick | Customer Engagement | December 7, 2020
Meet Your New Customer Experience Professional - Chatbots for Today’s Customers

Meet Your New Customer Experience Professional: Chatbots for Today’s Customers

What’s the first thing that comes to mind when you think of customer engagement? It probably isn’t chatbots, yet evidence might tell you otherwise. Chatbots are becoming the new customer...

Authors Photo Precisely Editor | Customer Engagement | November 30, 2020
Personalized, Seamless, and Omnichannel Communication - It's What Consumers Want

Personalized, Seamless, and Omnichannel Communication: It’s What Consumers Want

Today’s customer engagement must be omnichannel, personalized, and seamless. For marketers, customer experience, and customer service professionals, that represents a significant challenge. How...

Authors Photo Matt Tredinnick | Customer Engagement | October 14, 2020
Customer Engagement: Video Helps Members Navigate the Healthcare Industry in Tough Times

Video Helps Members Navigate the Healthcare Industry in Tough Times

Healthcare is personal. When you broach sensitive and complex topics like healthcare, you need to be able to have conversations based on trust, which is established by anticipating and addressing...

Authors Photo Matt Tredinnick | Customer Engagement | September 21, 2020
Three Things Consumers Want You to Know About Engaging Successfully

Three Things Consumers Want You to Know About Engaging Successfully

Marketers today have more options than ever before for reaching customers—from printed mailers to digital display ads, and from phone and in-person connections to social media, text messages,...

Authors Photo Matt Tredinnick | Customer Engagement | August 17, 2020
5 Steps to Effective HR Communication in a Crisis

5 Steps to Effective HR Communication in a Crisis

The COVID-19 pandemic is a disruption unlike any we have seen in modern times. As human beings, we look to history to guide us in how we respond to certain situations, but COVID-19 is unprecedented...

Authors Photo Lisa Crawford | Customer Engagement | April 13, 2020

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