We use addresses every day – typing them into navigation apps, filling out online forms, printing them on envelopes. Addresses seem pretty straightforward, and we don’t often worry about getting...

Address data: it’s packed with potential for data-driven decision-making, but it’s also one of the most challenging types of data to get right. Think about the use cases for address data within...

Where do you need your data most – and how easily can you access it? I ask because getting trusted third-party data into your preferred environment has always been harder than it should be. It...

Earlier this year, Precisely announced Data Link: an ecosystem of pre-linked datasets from leading data providers. And now, I get to say that Dun & Bradstreet, a leading global provider of...

In my experience working with insurers, accurately assessing wildfire risk has long been a challenge – and today, that challenge is more pressing than ever. Research shows that the risk of extreme...

A former colleague recently asked me to explain my role at Precisely. After my (admittedly lengthy) explanation of what I do as the EVP and GM of our Enrich business, she summarized it in a very...

I’ve been reading a lot about the “rapid pace of change” – as if change itself is a new thing. The reality is that business has always been defined by rapid change, and change, by definition,...

“Data is a key ingredient in deeper insights, more informed decisions, and clearer execution. Advanced firms establish practices to ensure data quality, build data fabrics, and apply insights where...

Key Takeaways Enrich your raw data with context to unlock its full potential and enable smarter, data-driven decision-making. Combine data enrichment and AI for more accurate predictions,...