In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data...
You may be familiar with the famous quote about marketing that says “Half my advertising spend is wasted; the trouble is, I don’t know which half.” For nearly a century, that was the lament...
Business leaders have long understood the value of data analysis, especially when it comes to understanding consumer behavior and driving key decisions around marketing, retail site selection, and...
Successful real estate businesses are driven by a keen understanding of the market. Historically, that has meant being close to the action, asking a lot of questions, and collecting detailed...
In the past few years, data science has benefited from tremendous new capabilities driven by cloud analytics platforms, artificial intelligence and machine learning, improvements in integration...
We are all familiar with the old saying “garbage in, garbage out” (or “GIGO” for short). That phrase has been around since the early days of computing, but in this era of high-volume data,...
We live in a data-driven landscape where huge amounts of data are being produced every day. The complexity of managing and using that data are critical, yet most organizations don’t have the time,...
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...
What is an address? Most people will respond that an address is where they live, where they work, or where they go in their spare time. An address is what you write on an envelope you’re mailing,...
