For the last decade, human mobility data, or anonymized, aggregated information about how people move based on their cellular network locations, has helped corporations and government entities...
It would be an understatement to say that COVID-19 has fundamentally changed the way we live and work. Prior to its arrival in early 2020, relatively few people conducted business meetings using...
In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data...
Business leaders have long understood the value of data analysis, especially when it comes to understanding consumer behavior and driving key decisions around marketing, retail site selection, and...
We are all familiar with the old saying “garbage in, garbage out” (or “GIGO” for short). That phrase has been around since the early days of computing, but in this era of high-volume data,...
We live in a data-driven landscape where huge amounts of data are being produced every day. The complexity of managing and using that data are critical, yet most organizations don’t have the time,...
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...
Cloud native technology has undoubtedly been one of the primary drivers of innovation over the past two decades. It is only relatively recently, however, that the transition to cloud applications has...
While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large...
