You’re likely familiar with the oath that witnesses must take to tell “the truth, the whole truth, and nothing but the truth.” It’s also pretty clear why “the whole truth” is included...

Business leaders have long understood the value of data analysis, especially when it comes to understanding consumer behavior and driving key decisions around marketing, retail site selection, and...

Digital transformation is opening doors to new possibilities through data-driven innovation. At the heart of this revolution lies a proliferation of connected devices, along with vastly improved...

In virtually every industry, data is playing a more important role than ever before in driving decisions. There are vast increases in the amount of data available, including information that would...

According to Gartner Research, the average financial impact of poor data quality on organizations is $9.7 million per year. Enterprises are putting a greater focus on data integrity than ever before....

We are all familiar with the old saying “garbage in, garbage out” (or “GIGO” for short). That phrase has been around since the early days of computing, but in this era of high-volume data,...

What is Data Integrity? Data integrity is the quality, reliability, trustworthiness, and completeness of a data set – providing accuracy, consistency and context. Data integrity is built on four...

We live in a data-driven landscape where huge amounts of data are being produced every day. The complexity of managing and using that data are critical, yet most organizations don’t have the time,...

Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...