The Address Data Advantage: Here’s What You’ve Been Missing
Every strategic decision with a location component – from opening a new storefront to verifying a customer’s information – starts with one seemingly simple detail: the address. But in practice, address data is anything but simple. The truth is, most organizations are sitting on an untapped asset. Address data exists across systems and departments, often […]
The Shifting Foundation: Data Challenges in an Era of Home Tear-Downs
On a recent walk through a neighborhood in the town I grew up in – Hanover, New Hampshire – I was surprised to see the number of new homes that have sprung up. It’s a very nice neighborhood where 3,000-square-foot homes are being replaced with homes that are much larger. This is part of a […]
Address Data vs. Property Data: What’s the Difference?
Location data holds incredible power. It reveals patterns, uncovers opportunities, and helps you make smarter decisions – whether you need to optimize delivery routes, select a store location, or target the right customer at just the right moment. But even the best location data can’t drive results if it’s trapped in silos, out of sync, […]
Oh, Where Your Location Data Can Take You!
Customer data? It’s a big deal, and your organization probably has a team of people fully focused on ensuring it’s managed and used as effectively and responsibly as possible. Product data? Ditto – lots of attention and priority typically applied to it. If there’s one unsung hero when discussing the outsized impact trusted data can […]
Understanding Physical, Legal, and Postal Addresses
We use addresses every day – typing them into navigation apps, filling out online forms, printing them on envelopes. Addresses seem pretty straightforward, and we don’t often worry about getting them 100% right. After all, whoever receives the address can figure out the details they need to provide the goods or services we want, right? […]
4 Steps to Transform Your Address Data in Snowflake with the Precisely Geo Addressing Native App
Address data: it’s packed with potential for data-driven decision-making, but it’s also one of the most challenging types of data to get right. Think about the use cases for address data within your organization – whether you rely on it to streamline logistics, conduct accurate risk assessments, or enrich datasets to fuel advanced analytics, it’s […]
Data Link for Dun & Bradstreet is a Game-Changer: Here’s Why
Earlier this year, Precisely announced Data Link: an ecosystem of pre-linked datasets from leading data providers. And now, I get to say that Dun & Bradstreet, a leading global provider of business decisioning data and analytics, has joined this groundbreaking program. I’ve previously shared how Precisely’s Data Link program will streamline the biggest challenges that […]
Understanding Wildfire Risk: Smarter Data for Better Coverage and Risk Management
In my experience working with insurers, accurately assessing wildfire risk has long been a challenge – and today, that challenge is more pressing than ever. Research shows that the risk of extreme wildfires has doubled in the past 20 years alone, which makes increasing the accuracy of risk assessments a top priority. Wildfires were once […]
Data Appending vs. Data Enrichment: How to Maximize Data Quality and Insights
A former colleague recently asked me to explain my role at Precisely. After my (admittedly lengthy) explanation of what I do as the EVP and GM of our Enrich business, she summarized it in a very succinct, but new way: “Oh, you manage the appending datasets.” That got me thinking. We often use different terms […]
Connected Data, Better Insights: Data Enrichment Done Right
I’ve been reading a lot about the “rapid pace of change” – as if change itself is a new thing. The reality is that business has always been defined by rapid change, and change, by definition, is always disruptive to something. When I joined the workforce, desktop computing, the Blackberry, email, and the dot-com boom […]
5 Reasons to Use APIs to Unleash Your Data
What is Data Integrity?
Key Takeaways: Data integrity is achieved when data has maximum accuracy, consistency, and context – giving you the power to trust your data and make better business decisions. The journey to trusting your data can be challenging, but you can more easily and effectively build data integrity when the core capabilities you need work together. […]