Today is a monumental day as we unveil our new company brand, Precisely. It’s a huge day for us, but it’s also a big day for the modern data industry. Having been in the space for two decades,...
Data has become the single most important corporate asset for driving strategic advantage. Modern analytics platforms are capable of consuming enormous volumes of data, then analyzing and making...
Today’s businesses have a greater opportunity than ever before to leverage the power of information. Forward-looking leaders understand that their approach to data integrity can be a critical...
In the upcoming blog series, 3 geo-enrichment insights supporting data science, we will cover the following topics: Location determination Leveraging catchment areas and geospatial data for property...
Corporate IT environments have evolved greatly over the past decade. Most companies are running systems across a mix of on-premise data centers and public, private, or hybrid cloud environments. That...
What’s the first thing that comes to mind when you think of customer engagement? It probably isn’t chatbots, yet evidence might tell you otherwise. Chatbots are becoming the new customer...
Setting goals across multiple branches in a financial services organization can be a challenge. Historically, banks have taken various approaches to setting performance targets for branches, each of...
When Hadoop was initially released in 2006, its value proposition was revolutionary—store any type of data, structured or unstructured, in a single repository free of limiting schemas, and process...
This has been a year of unprecedented change in the lives of brands and the customers they serve. Precisely, in conjunction with the CMO Council, set out to discover what brands should know to...
Site selection is the process of assessing the suitability of a potential retail location and forecasting the financial return on that investment. By leveraging objective data and unbiased retail...
Data integration and enterprise security go hand in hand. When a business decides to integrate data across the organization, it means you commit to ensuring the delivery and the security of that...
