If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...

Data quality is crucial, though there are few industries in which it’s a life-or-death issue. The healthcare field is a notable one – a missing value, an additional value, or the wrong value...

We’re dealing with more data in the enterprise than ever before. Headlines blare that “data is valuable” but, that’s only true if the information you have is of high quality. The question...

If you’re like most organizations, you collect a lot of dark data – which means data that you don’t put to work. But your data doesn’t have to stay dark. Keep reading for examples...

Today is a monumental day as we unveil our new company brand, Precisely. It’s a huge day for us, but it’s also a big day for the modern data industry. Having been in the space for two decades,...

I don’t like to admit how long it took me to embrace the cloud. Fortunately for me, I was already a cloud believer by the time I saw Snowflake, so I was ready to appreciate what a game changer it...

Enterprises are facing incredible pressure to deliver returns on big data. There’s a need to expand capabilities while lowering the cost of infrastructure investments. For many enterprises, the...

You back up your data. You’re prepared to handle the next big disaster, right? Wrong. Disaster recovery requires much more than data backup. The difference between data backup and disaster...