You’ve probably witnessed it, and maybe are doing it. Many organizations are just dumping as much data into a data lake as they can, trying to get to every data source in an enterprise and putting...

Delivering an excellent user experience is essential to attracting and retaining customers. And although data management may not be the first thing that comes to mind when you think about optimizing...

If you’ve followed the enterprise software industry over the past ten years, you’ve probably picked up on a key trend that has led successful vendors to prominence and others to their demise –...

If you really want to meet your customers where they are, it’s time to try location-based marketing. For advertisers, this strategy involves sending promotions to customers’ mobile phones as they...

Geofencing is the use of connected mobile technology within specific, well-defined areas to help your business understand customer behavior, present consumers with location-specific advertising, and...

Data quality is crucial, though there are few industries in which it’s a life-or-death issue. The healthcare field is a notable one – a missing value, an additional value, or the wrong value...

We’re dealing with more data in the enterprise than ever before. Headlines blare that “data is valuable” but, that’s only true if the information you have is of high quality. The question...

If you’re like most organizations, you collect a lot of dark data – which means data that you don’t put to work. But your data doesn’t have to stay dark. Keep reading for examples...

Today is a monumental day as we unveil our new company brand, Precisely. It’s a huge day for us, but it’s also a big day for the modern data industry. Having been in the space for two decades,...