It would be an understatement to say that COVID-19 has fundamentally changed the way we live and work. Prior to its arrival in early 2020, relatively few people conducted business meetings using...
In recent years, the field of data science has been advancing in leaps and bounds. In most enterprises, executives are aware that they need to be doing more with both internal data and external data...
Business leaders have long understood the value of data analysis, especially when it comes to understanding consumer behavior and driving key decisions around marketing, retail site selection, and...
In the past few years, data science has benefited from tremendous new capabilities driven by cloud analytics platforms, artificial intelligence and machine learning, improvements in integration...
The setup: using location data to segment regions At Precisely we build location analytics products based on data from hundreds of millions of devices across the US. Intuitively, we know there is...
We live in a data-driven landscape where huge amounts of data are being produced every day. The complexity of managing and using that data are critical, yet most organizations don’t have the time,...
Business users agree that their first-party data is one of their most valuable assets, but one that is limited without third-party data enrichment. Advanced analytics make it possible for business...
Big data has helped us in solving some very sophisticated engineering problems. But in turn, as those who work with complex data know, it also creates architectural challenges. At PlaceIQ, it’s...
While leading companies are using data enrichment to engage customers in a more meaningful way, virtually everyone has had a frustrating experience with a customer service department at a large...
