Having the Right Data to Make Confident Business Decisions

In today’s data-driven world, where 90% of business decisions rely on data, harnessing the power of enriched data is paramount for organisational growth. This is where data enrichment for analytics come in.

In this episode of the EM360 Podcast, Head of Content Matt Harris speaks with Andy Bell, VP of Global Data Product Management at Precisely. They discuss and discover how businesses are transforming their strategies by enriching their data with comprehensive demographic, industry, social, and consumer insights data, enabling them to make profoundly informed and accurate decisions.

Explore how data enrichment revolutionises various sectors:

  • Retail: Craft highly targeted marketing messages using precise customer profiling, identify lucrative markets, and pinpoint expansion opportunities.
  • Insurance: Enhance policy pricing decisions with a deep understanding of a property’s proximity to diverse risk factors, ensuring more informed and competitive offerings.
  • Telco: Optimize network planning and infrastructure rollout strategies by leveraging enriched demographics, property data, and detailed building footprints.
  • Government: Pinpoint essential community services such as aged care, childcare, education, and medical facilities, ensuring resources are allocated where they are needed most.

Tune in to the podcast and unlock the immense value of enriched data. Learn how this rich portfolio of data can fuel your analytics, empowering you to make decisions that drive unparalleled growth and success.

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