An Integrated CX Approach: Empowering CX at Blue Shield of California

Findings from a 2019 CMO Council study of over 2,000 global consumers, found that when it comes to selecting a channel of choice, everyone agrees: Omnichannel IS the Critical Channel of Choice.

So how are brands meeting this expectation? Are marketers, customer experience and service professionals truly delivering on omnichannel experiences? Are the tools we are using actually reaching our customers where and when THEY prefer.

Watch this on-demand webinar where we talk to Blue Shield of California about the customer experience challenges they faced… and how by using personalized videos and chatbot technologies they are able to not only enhance their customer’s experience, but truly change the dynamic of the relationship they share with their customers whilst achieving crucial KPI’s.

In addition, we explore the key channel preferences that customers want – web, mobile, print, email, SMS, chat and video, to ensure that as a customer-obsessed organization YOU can embrace new market opportunities and exceed expectations.

Key Takeaways:

  • Increase customer satisfaction and service
  • Anticipate customer needs
  • Acquire, grow and retain customers
  • Improve your bottom line
  • Let us help you add impact where it counts
Empowering CX at Blue Shield of California
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