Top-25 Regional Bank Establishes a Branded Customer Experience

One of the nation’s oldest financial institutions, offering traditional banking services in the New England, Mid-Atlantic and Midwest regions, launched a nationwide digital-only direct-to-consumer bank to attract new depositors through high-yield savings accounts and CDs. Today the online bank also offers competitive rates for new mortgages and for refinancing mortgages and student loans.

Read this case study to learn more about how a regional bank establishes a branded customer experience for its digital bank.