Address Fabric™

The Address Fabric™ data set is a current and comprehensive list of all known addresses in the United States, Canada, the United Kingdom, Australia, New Zealand and France. Each record is pre-geocoded with precise latitude and longitude, including non-deliverable physical locations, and is delivered in an easy-to-use flat file format for database and analytics integration. Records include street address, coordinate location, census information, property details, and parent/child relationships for primary and secondary addresses. Each record is assigned a unique PreciselyID for data management and enrichment with additional contextual information.

Property Graph

Property Graph simplifies relationships between two or more Precisely data enrichment products, making it easy to join additional datasets for data enrichment and providing a connected view of properties that can be directly integrated with business processes. It is designed for use with Address Fabric, Parcel Boundaries, Buildings, Property Attributes, and Points of Interest.

PSYTE™ Geodemographic Segmentation

PSYTE™ geodemographic segmentation data products provide an easy-to-understand classification of neighborhoods based on shared socioeconomic and lifestyle characteristics such as age, income, and education. They enable users to understand customers, discover new target markets, and personalize outreach with intuitive neighborhood segmentation based on hundreds of variables and simple labels like “Metropolitan Young Elite.”

Precisely currently offers four PSYTE™ geodemographic data products:
PSYTE™ US geodemographic data
PSYTE™ Canada geodemographic data
PSYTE™ UK geodemographic data
PSYTE™ Australia geodemographic data

Place Intelligence Metrics Dataset

Place Intelligence Metrics is a comprehensive dataset providing location-based metrics for over 8 million points of interest, enabling custom analytic visualizations around visitation trends, consumer demographic attributes, cross-visitation behaviors, and trade area analysis for enhanced decision-making.

Consumer Attributes

Gain a deeper understanding of your most important customers and prospects with Consumer Attributes, which include demographic attributes, socioeconomic attributes, 90 days of brand visitation, and mobile device type. It enables enriching first-party data with real-world attributes using the Firehose Visits Dataset.

Audiences Direct

Audiences Direct is a dataset based on the same data used to create Precisely PlaceIQ Audiences, available for the entire set of syndicated audiences or specific audiences of interest. It allows organizations to mesh Precisely PlaceIQ audience data with their own first-party data to build unique segments for advertisers.

Firehose Visits Dataset

Firehose Visits delivers visitation data for all brands within Precisely PlaceIQ’s full taxonomy, spanning retail, dining, auto, travel, financial services, and more. It includes time-stamped visitation, individual brand location, designated market area (DMA), zip code, state, time zone, and metadata about the place visited. It helps enrich first-party data with real-world attributes to build audience profiles and activate digital campaigns.

Place Visit Stream Direct

Easily measure and enhance the performance of marketing campaigns using foot traffic pattern data to quantify campaign effects and optimize them as needed. It allows attribution of real-world impact of ad spend across platforms, daily measurement of foot traffic at locations, and campaign optimization for visits, not clicks.

Estimates and Projections

Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on variables such as total population, total households, population characteristics (age, sex, composition), and household characteristics (income). These variables are updated to current year and projection values using rigorous, proprietary processes.

Daytime Population

Daytime Population provides estimates of the number of people likely to be within a designated area during normal business hours, based on compiled business data including the number of employees at each business location. These estimates are aggregated to calculate daytime employees, which are then added to the at-home residential population (including retired, in school, or not in the labor force) to arrive at a total daytime population.

GroundView Demographics

GroundView datasets deliver vital socioeconomic information within a geographic context for a deeper understanding of current and potential markets, including household income and consumer spending habits. It provides thousands of variables for insights at the block group level to support intelligence-based marketing, planning, and expansion strategies.

Global Demographics

Global Demographics provides comprehensive coverage of global demographics such as population, age, sex, race, and disposable income as they relate to local administrative and/or postal geographies, extending to 140 countries globally, offering information on 6.7 billion consumers.