Data Integrity Suite

Data Quality

Deliver data that’s accurate, consistent, and fit for purpose across operational and analytical systems.

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Accurate, consistent, and validated business data

The Precisely Data Integrity Suite Data Quality service delivers the accurate, complete, and contextualized data you need to fuel AI, analytics, and operations with confidence.

With AI-powered assessment, validation, transformation, and remediation, issues aren’t just identified — they’re corrected — so your most critical data is continuously fit for purpose.

What 2025 Taught Us About AI – and What Must Change In 2026 - Precisely
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Use GioTM with the Data Quality Agent to recommend and create new data quality rules

INTELLIGENTAgentic AI-powered speed and efficiency

Automate your most time-consuming data quality work with trustworthy agentic AI, coordinated by the Gio™ AI Assistant. Purpose-built Data Quality Agents recommend and create quality rules, then normalize and standardize inconsistent data—reducing manual effort while expanding rule coverage.

Onboard data faster, maintain consistency across sources, and build greater trust in the data that powers analytics, AI, and business operations.

ASSESSEDEarly detection of data issues

Profile and evaluate your data using pre-built and customizable rules, with a natural language interface that makes it easier to build rules, generate descriptions, and test data. Quickly identify which datasets are reliable and where data quality issues exist.

Build rules with the help of AI to understand what data you can trust.

Normalization and Standardization screenshot

Use GioTM with the Data Quality Agent to normalize and standardize data

ACCURATEValidate data across critical systems

Apply consistent checks across all critical data, from addresses to customer records, to reduce costly errors, strengthen reliability, and build downstream confidence.

TRANSFORMEDRemediate data at the source

Correct quality issues directly in your pipelines with AI-assisted transformations, including the ability to apply large language models within transformation steps. Working with the Gio™ AI Assistant, Data Quality Agents automatically normalize and standardize inconsistent values—keeping data accurate, complete, and business-ready at the source.

Leverage AI to create a pipeline step for advanced transformations.

Design once in the cloud

FLEXIBLEDesign once, run anywhere

Create data quality rules once in a SaaS environment, then execute them wherever your data lives — on-premises, in the cloud, or in real time via API — without creating risky copies or losing control over sensitive data.

COMPREHENSIVEConnected quality across the ecosystem

Extend data quality across the Suite’s Data Catalog and services, including  Data Governance and Data Observability — ensuring accuracy, consistency, and trust across your entire data ecosystem.

The Data Catalog synthesizes technical details about your organization’s data assets and presents them in a clear, easy-to-understand format, enabling you to create quality rules on any data asset with confidence. 

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See how the Data Quality service seamlessly integrates with the Data Catalog

Lebow Report 2026
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cite data quality as the most common data integrity priority.

-2026 State of Data Integrity and AI Readiness Report

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Precisely is a long-standing data quality player with a global footprint and deep experience in data validation and location intelligence.

The Forrester Wave™:

Data Quality Solutions, Q1 2026, Forrester Research Inc., January 27 2026

Data Integrity Suite

Data Quality is just one of the services in the powerful Precisely Data Integrity Suite – an integrated, interoperable suite designed to deliver accurate, consistent, contextual data to your business – wherever and whenever it’s needed.

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2026 State of Data Integrity and AI Readiness-Precisely
Analyst Report

2026 State of Data Integrity and AI Readiness

Analyst Report

IDC MarketScape: Worldwide Data Intelligence Platform Software 2024

eBook

Trusted Data, Powerful AI: Driving Better AI Outcomes through Data Quality and Governance

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Precisely is a long-standing data quality player with a global footprint and deep experience in data validation and location intelligence.

Forrester DQ Wave