Precisely launches AI-powered data management innovations at Trust ’25. Learn More

Glossary

2 A B C D E F G H I K L M N P R S T V W Z

2

A

AIX Ad Exchange Anonymization Anti-Money Laundering (AML)Application Programming Interface (API)

B

Behavioral Filtering Blockchain Business Continuity Plans (BCP)Business Glossary Business Intelligence (BI)

C

Capacity Management Chatbot Confidence-Scored Visit Contextual Targeting Customer 360 Customer Engagement Customer Experience Customer Experience Management (CXM)Customer Relationship Management (CRM)

E

ESG (environmental social governance)ETL (Extract, Transform and Load)Encryption Encryption Keys Enterprise Data Warehouse (EDW)Entity Resolution

F

G

Geo Addressing Geocoding Geodemographics Geofence Geographic Information System (GIS)Geolocation Geospatial Intelligence Geotagging GraphQL Gross Rating Point

H

HIPAA Compliance High Availability (HA)Hyperautomation

I

IBM i (AS/400, i series)Interaction Experience Management (IXM)

K

KYC – Know Your Customer

L

M

MDM – Master Data Management Machine Learning Mailstream Plus Mainframe Modernization Metadata Mobile Advertising ID (MAID)Multiple Factor Authentication (MFA)

N

NAICS code Net Promoter Score

P

PCI DSS Compliance Personalized Interactive Video Probabilistic Scoring Programmatic Advertising

R

Raster Data Real Time Replication

S

SAP Customer Master Data SAP Material Master Data SAP Process Automation SFTP – Secure File Transfer Protocol SIC Code SIEM – Security Information and Event Management SMF SSP (Supply-Side Platform)Sarbanes-Oxley Act (SOX)Serviceability Shapefile Spatial Analytics Spatiotemporal Clustering Syslog System Access Control

T

Time Fusion Compression Tokenization Two Factor Authentication (2FA)

V

Vector data Visit Attribution

W

Z

Let’s Talk