GLOSSARYSSP (Supply-Side Platform)

What is it and why it is important?

What is SSP?

A SSP is a platform used by publishers to manage, sell, and optimize their ad inventory in real time.

Why is SSP Important?

It helps content owners earn revenue by allowing advertisers to bid on ad space programmatically.

What are the Benefits of SSP?

More efficient ad selling, better yield optimization, and more control over what ads appear on your platform.

How Precisely Can Help

Precisely audience segments, activated through DSPs, interact with SSPs in the programmatic ecosystem via ad exchanges. By providing high-quality, privacy-safe segments, Precisely indirectly enhances SSP inventory value by ensuring relevant ads reach publishers’ audiences, supporting efficient ad delivery.

Precisely Audiences

Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.

Precisely Visits

Develop smarter marketing strategies and drive real-world consumer actions, on your own terms.