Consumer Attributes

Gain a deeper understanding of your most important customers and prospects with Consumer Attributes, which include demographic attributes, socioeconomic attributes, 90 days of brand visitation, and mobile device type. It enables enriching first-party data with real-world attributes using the Firehose Visits Dataset.

Audiences Direct

Audiences Direct is a dataset based on the same data used to create Precisely PlaceIQ Audiences, available for the entire set of syndicated audiences or specific audiences of interest. It allows organizations to mesh Precisely PlaceIQ audience data with their own first-party data to build unique segments for advertisers.

Firehose Visits Dataset

Firehose Visits delivers visitation data for all brands within Precisely PlaceIQ’s full taxonomy, spanning retail, dining, auto, travel, financial services, and more. It includes time-stamped visitation, individual brand location, designated market area (DMA), zip code, state, time zone, and metadata about the place visited. It helps enrich first-party data with real-world attributes to build audience profiles and activate digital campaigns.

Place Visit Stream Direct

Easily measure and enhance the performance of marketing campaigns using foot traffic pattern data to quantify campaign effects and optimize them as needed. It allows attribution of real-world impact of ad spend across platforms, daily measurement of foot traffic at locations, and campaign optimization for visits, not clicks.