PSYTE™ Geodemographic Segmentation
PSYTE™ geodemographic segmentation data products provide an easy-to-understand classification of neighborhoods based on shared socioeconomic and lifestyle characteristics such as age, income, and education. They enable users to understand customers, discover new target markets, and personalize outreach with intuitive neighborhood segmentation based on hundreds of variables and simple labels like “Metropolitan Young Elite.”
Precisely currently offers four PSYTE™ geodemographic data products:
PSYTE™ US geodemographic data
PSYTE™ Canada geodemographic data
PSYTE™ UK geodemographic data
PSYTE™ Australia geodemographic data
Consumer Attributes
Gain a deeper understanding of your most important customers and prospects with Consumer Attributes, which include demographic attributes, socioeconomic attributes, 90 days of brand visitation, and mobile device type. It enables enriching first-party data with real-world attributes using the Firehose Visits Dataset.
Audiences Direct
Audiences Direct is a dataset based on the same data used to create Precisely PlaceIQ Audiences, available for the entire set of syndicated audiences or specific audiences of interest. It allows organizations to mesh Precisely PlaceIQ audience data with their own first-party data to build unique segments for advertisers.
Firehose Visits Dataset
Firehose Visits delivers visitation data for all brands within Precisely PlaceIQ’s full taxonomy, spanning retail, dining, auto, travel, financial services, and more. It includes time-stamped visitation, individual brand location, designated market area (DMA), zip code, state, time zone, and metadata about the place visited. It helps enrich first-party data with real-world attributes to build audience profiles and activate digital campaigns.
Place Intelligence Metrics Dataset
Place Intelligence Metrics is a comprehensive dataset providing location-based metrics for over 8 million points of interest, enabling custom analytic visualizations around visitation trends, consumer demographic attributes, cross-visitation behaviors, and trade area analysis for enhanced decision-making.
Place Visit Stream Direct
Easily measure and enhance the performance of marketing campaigns using foot traffic pattern data to quantify campaign effects and optimize them as needed. It allows attribution of real-world impact of ad spend across platforms, daily measurement of foot traffic at locations, and campaign optimization for visits, not clicks.
Flood Risk
Flood Risk provides the most current flood mapping data from the Federal Emergency Management Agency (FEMA), including flood zone information, a database of community participation status in the National Flood Insurance Program (NFIP), elevation profiles, and proximity measurements to varying levels of flood risk.
Property Graph
Property Graph simplifies relationships between two or more Precisely data enrichment products, making it easy to join additional datasets for data enrichment and providing a connected view of properties that can be directly integrated with business processes. It is designed for use with Address Fabric, Parcel Boundaries, Buildings, Property Attributes, and Points of Interest.
Context Walkability
Context Walkability summarizes the level of accessibility to leisure, amenity, and other points of interest when walking. Each walkability score uses data on street intersection density, proximity to transit stops, and variations in land use to measure the probability of people walking as a mode of transportation. Scores range from 0.0 to 5.0, with higher scores indicating geographic regions more conducive to walking.
Estimates and Projections
Estimates and Projections makes it easy to understand current population characteristics and predict future changes in the demographic landscape, based on variables such as total population, total households, population characteristics (age, sex, composition), and household characteristics (income). These variables are updated to current year and projection values using rigorous, proprietary processes.
StreetPro 2500
StreetPro 2500 contains map information, including roads and railways, for all of Japan. Detailed building shape outlines are provided for urban areas and their satellite regions, making it possible to determine the precise location of each customer.
StreetPro Display
StreetPro Display is a fully attributed vector GIS dataset containing streets, administrative areas, gazetteer, transport, land use, and points of interest data. It is an attributed, interactive dataset for geographic and spatial functions, built using data from geocoding software, and can be delivered with MapInfo Routefinder Networks for desktop geocoding, backdrop mapping, attributes, and context for drivetime and routing analysis. It provides robust street-level data for mapping, analysis, routing, and geocoding.
StreetPro Navigation Premium
StreetPro Navigation Premium enhances StreetPro Display by enabling precise and efficient route calculation between points on a road network, considering estimated travel speed and vehicle restrictions. It includes all features of StreetPro Display plus address, turn restrictions, and speed information, allowing various geographic and spatial functions not available with other online basemap providers. It features a single connected road network with average speed profiles for time of day and height, width, and weight restrictions. Scale 1:10,000
Buildings
Precisely Buildings provides detailed footprints enriched with characteristics to provide property insights for insurers, telecoms, and location-based analytics. It includes unique identifiers, property essentials (FIPS, census block, address details), building basics (type and usage), location, and elevation (lowest, highest, and centroid). It enables interoperability and enrichment with other features like parcel boundaries and property characteristics, and is available via Data Graph API.
Daytime Population
Daytime Population provides estimates of the number of people likely to be within a designated area during normal business hours, based on compiled business data including the number of employees at each business location. These estimates are aggregated to calculate daytime employees, which are then added to the at-home residential population (including retired, in school, or not in the labor force) to arrive at a total daytime population.
World Postcode and Administrative Boundaries
World Postcode and Administrative Boundaries provides comprehensive coverage of global administrative and postcode boundaries, offering six administrative levels for analysis specific to each country, such as township or city boundaries. It includes administrative hierarchy and alternate postal names for the U.S. and Australia, aggregating worldwide postal and administrative boundaries into a single product with a consistent, single table structure format for ease of use.
World Time Zone Boundaries
World Time Zone Boundaries provides spatial representation of the world’s lands and waters by time zone, showing each time zone’s deviation in hours from Coordinated Universal Time (UTC) and Daylight Saving Time (DST). Each time zone is divided by country (or parts of countries) and associated with the start and end dates/times of daylight saving time.
Suburbs and Localities Australia
Suburbs and Localities Australia provides authoritative geographic demarcations of gazetted suburb boundaries and non-gazetted locality boundaries in a single table format, with over 15,000 suburb and locality boundaries, key for mapping and linking business data for geographic analysis.
School Boundaries
School Boundaries provides three layers of geographic information, including school points, school districts, and school attendance zones, for more than 10,000 school districts in the United States. Additional attribute tables accommodate the complexities and variations of school data from state to state and region to region for further analysis.
Desktop and Enterprise Routing Networks
Desktop and Enterprise Routing Networks provide compiled street networks for use with mapping and routing software, compatible with Precisely’s MapInfo Pro and Spectrum software, powering analytics at both desktop and enterprise levels.
Residential Boundaries
Residential Boundaries provides geographic boundaries, names, and other locational classifications that define the extent and character of residential neighborhoods. Each polygon covers geography that consists of at least 90% residential housing, including homes, condos, and apartment complexes. The acquisition system ensures the most current information is used to define and name a residential area.
RateCenterInfo
RateCenterInfo provides geographic information about rate centers throughout the United States and Canada, including boundaries and specific information about NPAs and NXXs operating within each rate center. It is used by competitive local exchange carriers (CLECs), cable telephony operators, internet service providers (ISPs), and wireless carriers for determining areas of operation and number assignments.
Property Fire Risk
Property Fire Risk is a compilation of fire departments and fire stations across the United States featuring proximity measurements and drive times from each physical address. It provides detailed information for over 47,000 fire departments and stations, including location, contact details, county name, type of department, number of associated stations, station number, and daypart specific drive time and distance for the three nearest responding stations within 25 miles.
PostPoint Professional
PostPoint Professional provides full postcode coverage and British National Grid references for the United Kingdom, with accuracy to within one meter of a property near the centre of the postcode, including an indicator of each point’s precision.