PSYTE™ Geodemographic Segmentation
How Black Friday Foot Traffic Offers a Glimpse into Retail’s Future
Black Friday has long represented a high-stakes opportunity for retailers, with Big Box and electronics giants vying for dominance. However, this year told a different story. Google Trends revealed an unexpected rise in interest in hobby stores, particularly outdoor retailers and arts-and-crafts shops. This shift signals more than a seasonal anomaly—it reflects a profound change […]
PSYTE™ US
Retail Grand Openings Fizzle If Same-Brand Locations Are Too Close
The ramp up of store traffic for new Big Box and Dollar Stores was over twice as fast when first in the county. When it comes to navigating and understanding the strategy behind new store openings, customers can leverage data from Precisely PlaceIQ. In any given region, this data helps businesses understand foot traffic to […]
One Stop Shopping Trips are Gaining Popularity
On average, Big Box and wholesale Warehouse Clubs see a 16% higher bump in spend during the core back-to-school period compared to apparel and clothing stores. With a post-pandemic prime shopping period behind us, we wanted to investigate consumer spending habits, considering the context of reemergence and macroeconomic factors. With the knowledge that people pulled […]
Commuters are Returning to the Office as Spending Surges at Business Apparel Retailers
Consumers seem to be pulling back on spending, but the return to pre-pandemic behaviors is generating bright spots of demand. One example is surging foot traffic and spending at clothing retailers focused on workplace attire, driven by people equipping themselves for a return to the office. In our last update, we illustrated how spending is down […]
Reduce Business Risk and Drive Confident Decisions with Property Data Enrichment
With Google Street View, we can zoom in for a look at virtually any property in the U.S. and in many countries across the globe. Actually seeing the image of a property, its structures, and its immediate surroundings can certainly be useful. But from a business perspective, this approach to gathering information about a property […]