Data-driven advertising solutions
Enhance marketing performance with trusted location intelligence and enrichment data. Power targeted, privacy-first campaigns with address data quality, curated datasets, and advanced analytics.
Advertising
Our data, software and services support a range of advertising and marketing functions:
- Audience Targeting
- Location-Based Advertising
- Campaign Attribution
- Performance Optimization
- Privacy-Safe Data Activation
- Partner Data Integration
Put trusted data at the center of your advertising strategy
Relevance is everything in the advertising space. Marketers face mounting pressure to personalize experiences, prove ROI, and comply with privacy regulations. But with fragmented data sources and legacy systems, activating high-performing campaigns can be slow and costly.
Precisely’s advertising solutions give you the tools to reach high-intent audiences, optimize media performance, and connect ad spend to real-world results—powered by high-quality location data, spatial analytics, and seamless data access through APIs and software.
Deliver personalized, high-intent campaigns
Know your audiences better and engage them where it matters most.
Modern advertising requires accurate demographic data and much more. You need consumer insights, real-world patterns, lifestyle segmentation, and contextual data—all linked to a validated location.
Precisely solutions help you:
- Build audience segments from anonymized mobile signals, interests, and shopping behaviors
- Enrich with lifestyle attributes, income levels, and consumer preferences across 140+ countries
- Define campaign geographies using administrative, postal, or community boundaries in 250+ countries
- Use property-level data to align ad creatives with the physical context of each location
Master hyper-local activation with spatial precision
Context is key when it comes to capturing attention and driving action.
Precisely makes it easy to launch location-aware campaigns at scale, using geofencing and beaconing technologies backed by accurate geo addressing and spatial analytics:
- Pre-built or custom geofences around competitor stores, retail zones, or POIs
- Real-time beaconing to deliver time-sensitive offers based on consumer proximity
- Geo addressing that places ads where people are—not just where parcels end
Read how Precisely enables more effective content, offers, and messaging.
Prove impact with real-world attribution
Move beyond vanity metrics and prove true ROI.
Campaign effectiveness doesn’t stop at impressions or clicks. Precisely helps you connect media activity to real-world outcomes with advanced attribution and location analytics:
- Optimize campaigns for visits, not clicks
- Use foot traffic data and spatial context to measure mid-campaign performance
- Connect the dots between address-level exposure and sales activity
Maintain compliance without sacrificing performance
Deliver personalized campaigns without compromising trust.
Privacy regulations are evolving fast. Our privacy-first datasets and ethical data governance practices help you stay compliant—while maintaining the performance you need:
- Use anonymized location data and real-world behavior
- Rely on validated datasets built for accuracy, quality, and governance
- Deploy campaigns ethically with consistent geographic boundary standards
Data that’s compliant, trusted, and ready to activate—wherever your customers are.
Streamline activation and scale with confidence
Accelerate time-to-value and remove complexity from campaign execution.
Fragmented data sources and slow onboarding timelines limit performance. Precisely simplifies access and integration through our Data Graph API and self-serve platform:
- Access curated datasets through a single API endpoint
- Seamlessly integrate partner datasets for deeper insights and faster time-to-market
- Explore data with real-world visualization before launching campaigns
Whether you need a single attribute or a fully enriched dataset, our ecosystem empowers rapid innovation and campaign delivery.
How advertisers are winning with Precisely
Looking ahead
Advertising doesn’t work without trust, and trust doesn’t happen without data integrity. Whether you’re running localized QSR offers or global automotive campaigns, Precisely’s data solutions give you the confidence to create, measure, and evolve marketing strategies with precision.
Start reaching the right people in the right place—with the data that makes it possible.
Advertising data at your fingertips
Explore the Precisely data enrichment portfolio—audience profiles, property details, demographic layers, boundaries, and signals—all linked via unique IDs for fast, accurate activation.