The Future of Data Integrity: Perspectives from Data Experts

Data integrity initiatives are firmly at the top of the data and analytics agenda in 2021. Our research shows there is widespread acknowledgement that data strategy success depends on ensuring data is accurate, consistent and provides the right context for effective decision-making.

Of the 304 data-focused executives we surveyed, 60% say breaking down data silos is a top priority for them over the next 12-24 months. Meanwhile, 56% say the same about augmenting company data with location data, making these the top two priorities among our survey respondents.

“We are prioritizing being able to trust our data more and focusing on key strategic pillars like data quality,” says Gladwin Mendez, Data Officer at Fisher Funds. “The board and executives understand that a concerted effort needs to be made if we are to truly be a data-driven organization.”

“Location data is very critical for us,” adds Hartnell Ndungi, Chief Data Officer at Absa Bank Kenya. “We are looking at different hypotheses that will enable us to predict the usage and behavior of our customers, based on the different regions that they consume our products from.”

Other frequently cited strategic goals include creating an enterprise data store, improving metadata management processes and improving data governance or stewardship processes. Respectively, 49%, 46% and 44% cite these as ‘high priorities’ for their organizations.