Consumer Data Insights Core Consumer

In the age of social media, detailed information on individuals is available, but it is rarely found in one place. We pull the pieces together and fill in the gaps, providing you the foundational details needed to understand customers and their stories.

The Consumer Data Insights Core Consumer product provides a wide scope of data with over 180 fields of attribution. Simply provide an email, physical address, Twitter handle, or phone number and we will append rich consumer content, social links, and a unique address identifier.

Benefits

  • Understand customers at a deeper level
  • Capture identifying characteristics of people who interact on digital platforms
  • Connect disparate customer data across an organization
  • Connect with prospects, capture audience insights, and enhance digital experiences

Features

Enrich customer profiles with attributes including:

  • Name – Full name of the contact
  • Demographics – Full name of the contact
  • Employment – Current and previous job titles and organizations
  • Education – Institutions, degrees obtained, and last year attended
  • Social profiles – Over 120 potential social profiles
  • Digital presence – Photo, bio, and any personal websites

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Specifications

Coverage
United States
Release schedule
Monthly, Quarterly
Unit of sale
Per matched record or as a custom data extract

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