Detailed Demographics

Detailed Demographics, which links to CAMEO segmentation, goes beyond basic demographic data to offer in-depth insights into customers globally. These extended variables help you expand your customer base to an international scale.


  • Target regional markets for individual product groups with increased precision
  • Geographically visualize the data and support more efficient, effective decision-making


The product contains object layers and additional tables for:

  • Age bands
  • Marital status
  • Family size and type
  • Household size
  • Employment status
  • Employment sector
  • Occupation
  • Education level
  • House type
  • Tenure
  • Ethnicity
  • Access to technology
  • CAMEO analysis variables (linked with our CAMEO geodemographic segmentation data)


  • Population figures are shown as projected averages for the current year, based on official statistics and represented in absolute numbers and per-mile shares.
  • Data is globally consistent, comparable, and ideal for multi-national research
  • Data quality is ensured by a strict quality control process
  • Datasets are maintained and consistently updated by our in-house statistical and geographic department
  • Household data represents the total number of households per geography
  • Gender is based on total population
  • Age is represented in 15-year age bands



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