Detailed Demographics
Detailed Demographics, which links to CAMEO segmentation, goes beyond basic demographic data to offer in-depth insights into customers globally. These extended variables help you expand your customer base to an international scale.
Benefits
- Target regional markets for individual product groups with increased precision
- Geographically visualize the data and support more efficient, effective decision-making
Details
The product contains object layers and additional tables for:
- Age bands
- Marital status
- Family size and type
- Household size
- Employment status
- Employment sector
- Occupation
- Education level
- House type
- Tenure
- Ethnicity
- Access to technology
- CAMEO analysis variables (linked with our CAMEO geodemographic segmentation data)
Features
- Population figures are shown as projected averages for the current year, based on official statistics and represented in absolute numbers and per-mile shares.
- Data is globally consistent, comparable, and ideal for multi-national research
- Data quality is ensured by a strict quality control process
- Datasets are maintained and consistently updated by our in-house statistical and geographic department
- Household data represents the total number of households per geography
- Gender is based on total population
- Age is represented in 15-year age bands
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Specifications
Coverage
Global
Release schedule
Annually
Unit of sale
Country