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Regulated Industries Are Simplifying How They Manage Communications in 2025: Here’s How

Siloed Data Is Hurting Your Customer Communications

Customer data can be complex – coming in different forms from different systems. So if you want to stay competitive and deliver customer experiences that build loyalty, your goal should be to make sure your data is actionable and accessible within your organization.

However, many organizations struggle with fragmented systems and outdated processes that delay data-driven decision-making and communication updates.

If that’s the case for your organization, then a unified customer communication management (CCM) platform is your path forward – enabling your teams to act faster, and enhance customer experiences with personalized and relevant interactions.

As customer expectations grow, leaders face significant challenges:

  • Reliance on IT for communication updates. In every organization, IT teams have multiple competing priorities. That means that reliance on IT departments for communication modifications will likely slow those processes down – affecting the agility needed to quickly address customer needs and market changes.
  • Fragmented systems. Disparate communications systems often lack shared design, data, archiving, and approval workflows across channels. In fact, it often takes up to 90 days to make even the simplest updates to customer communications.
  • Lack of data-driven decision-making. Without integrated systems, accessing data becomes increasingly challenging as information is often scattered across multiple platforms, siloed within departments, and stored in inconsistent formats, making it difficult to locate, analyze, and use effectively.

Businesses struggle to gather actionable insights and are often reliant on IT teams to make changes to communications, leaving frontline communications teams without the data they need to engage with customers effectively and efficiently.

Ultimately, a unified customer communication solution helps you overcome these challenges by making your customer data actionable and accessible, enabling you to:

  1. Be relevant: accelerate data-driven decision-making
  2. Act faster: speed up communication creation and delivery
  3. Stay compliant: simplify brand consistency and adherence to regulations

Read on for a deeper dive into these three top priorities, and how unified CCM makes them a reality.