Implementing Data Governance to Support Growth and Expansion at Keurig Green Mountain
Keurig Green Mountain, headquartered in Waterbury, VT, is the dominant player in personal beverage systems. Keurig is made up of 80 brands which, combined with its partner brands, make up nearly 600 product varieties. These include hot and cold coffees, teas, cocoas, dairy- based beverages, lemonades, cider and fruit-based drinks. In 2018, Keurig Green Mountain completed a merger with Dr Pepper Snapple Group to create Keurig Dr Pepper, a new challenger company in the beverage industry.
Keurig Green Mountain has experienced meteoric growth, both from a rapid surge in sales, as well as an increase of partnerships with a multitude of vendors such as Dunkin’ Donuts, Starbucks and Newman’s Own to package and sell their brands in K-cup pods. With fast and consistent growth throughout the last decade— fueled in large part by Green Mountain Coffee Roasters’s 2006 acquisition of Keurig— the company outgrew its legacy ERP system and opted to migrate to SAP ERP in 2013. The company set up a master data management (MDM) organization and implemented well- defined processes and standards for the maintenance of data across the organization. By doing so, Keurig Green Mountain could ensure the data cleansing efforts undertaken as part of the SAP ERP data migration would not be wasted moving forward as it continued to gain more partners—and thus more data.
“We were growing at such a dramatic rate, we needed to build a solid foundation and develop business process discipline to allow for continued growth, as well as global expansion,” says Eileen Hanafin, Director of Master Data Management Business Process. “The move to SAP ERP aligned with our strategic direction, and centralizing the management of master data was part of that.”
Read more about how Keurig Green Mountain improved trust and visibility to shift toward an active data governance model reducing one-off data fixes.