Precisely Audiences
Reach the right people and power real results with pre-built, privacy-safe audience segments with verified visitation insights.
Smarter Targeting. Measurable Impact.
Precisely Audiences gives marketers the power to activate, measure, and optimize campaigns using high-quality audience data built from real-world signals.
With 1,500+ pre-built, privacy-compliant segments and daily visitation intelligence, you can directly connect ad exposure to store visits and real sales outcomes.
Your Data. Your Cloud. Your Rules.
Turn your first-party location data into visit intelligence, privately and at scale—right in your cloud.
Activate with ease
Quickly deploy curated or custom segments across major platforms – no manual onboarding, added contracts, or delays.
Trust your signals
Work with anonymized, privacy-compliant data built from actual location behavior, not modeled intent or outdated lists.
Measure what matters
Go beyond impressions. Tie ad exposure directly to in-store visits and purchases for full-funnel campaign visibility.
Refine in real time
Optimize creative and channels based on daily visitation data – empowering dynamic adjustments to improve performance mid-campaign.
Maximize ROI
Link every activation to outcomes you can prove, with attribution tools that close the loop between spend and sales.
Activate audience data quickly and confidently
Precisely Audiences makes it easy to reach customers across connected TV (CTV), mobile, social, and search channels. Segments are curated from anonymized mobile signals, demographic profiles, shopping patterns, and categorical interests — all linked through Precisely’s connected ID ecosystem for easy activation across major platforms.
The self-serve Audience Discovery Dashboard allows you to browse, refine, and export segments directly into your demand-side platform (DSP), CTV, or social platform, with no added integrations or contracts. Most exports complete in under a minute.
Activation partners include
Measure real-world outcomes
Move beyond impressions and clicks by tying media exposure to verified store visits and purchase activity.
Then, you can optimize creative, adjust channels, and accurately calculate return on ad spend.
With daily foot traffic data, you get a clear view of the customer journey for full-funnel visibility into campaign performance.
Proven results for major brands
A national department store drove 4x more store visits by pairing CTV ads with location targeting.
A national retailer saw a 15% increase in foot traffic by optimizing campaigns with visitation data.
A quick service restaurant (QSR) chain delivered 83% more store visits through win-back targeting of lapsed and competitor audiences.
A national auto brand achieved a 9.3% sales lift by tying ad exposure to verified dealership visits.
Make Every Campaign Count
From boosting store traffic to proving campaign ROI, turn real-world behavior into measurable marketing impact.
Retail Boost
Drive store traffic by targeting high-intent shoppers based on real-world behaviors. Optimize campaigns and prove impact with verified visit data.
QSR Recovery
Win back lapsed customers and attract competitor audiences. Use location signals to increase frequency and measure foot traffic lift.
Auto Impact
Connect ads to dealership visits. Attribute exposure to walk-ins, test drives, and sales to optimize regional spend with confidence.
Agency Insights
Provide full-funnel reporting. Tie campaign exposure to real-world visits and help clients validate media performance across all channels.
Go Further
To enrich your data even further, explore how the Data Graph API provides seamless access to curated datasets through a single query, enabling powerful, flexible enrichment.
Then, discover how Data Link connects Precisely’s portfolio with trusted partner data to simplify integration and unlock even more valuable insights.
Data Link brings market-leading data provider partners together so you can rapidly discover, connect, and use the data you need most for analytics and operations.