GLOSSARYConfidence-Scored Visit
What is it and why it is important?
What is Confidence-Scored Visit?
A confidence-scored visit is a location event tagged with a probability score indicating how likely it reflects a true, real-world visit.
Why is Confidence-Scored Visit Important?
Not all location data is equally reliable. This method helps teams understand which signals to trust for audience targeting or campaign measurement.
What are the Benefits of Confidence-Scored Visit?
Reduces guesswork and increases trust in your analytics, which leads to better performance evaluation and smarter decision-making.
How Precisely Can Help
The Precisely Firehose Visits dataset offers tunable visitation data by precision and volume, implying confidence-scored visits where the accuracy of a recorded visit can be adjusted based on data quality. For example, metadata about visited places and consumer attributes enhance the reliability of visit attribution, ensuring marketers trust the data linking ad exposure to store visits, as seen in cases like the 83% increase in QSR visits. Signal Engine automatically assigns confidence scores using probabilistic models based on location, time, and activity.
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Precisely Visits
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