AI is transforming every industry – but let’s be honest, not every approach delivers real results. At Precisely, we’ve learned that success with AI doesn’t start with the technology – it starts with trust. Trusted data. Trusted processes. Trusted outcomes.
And it also starts with people. That means giving the people closest to the process — our customers, our employees, and our partners — the control to drive the outcomes that matter most.
That’s why our approach to AI spans four key dimensions, each designed to create measurable impact for our business and for our customers:
- Enabling trusted AI through data integrity
- Accelerating customer outcomes with AI-powered features
- Driving operational efficiency
- Expanding through strategic M&A
Together, these four dimensions reflect a single vision: making AI purposeful, transparent, and always grounded in value.
1. Enabling trusted AI through data integrity
The first dimension focuses on the foundation that determines whether AI succeeds or fails: data integrity.
AI doesn’t create truth – it reflects the data it’s given. And with the rise of agentic AI, where models make and act on decisions, the quality and governance of that data have never been more critical.
And yet, our research with Drexel University’s LeBow College of Business shows that only 12% of organizations believe their data is AI-ready.
That gap poses both a challenge and an opportunity. To truly harness AI, your organization’s data needs to be accurate, consistent, and well-governed – and that’s where Precisely plays a key role.
We’re helping customers connect their data integrity strategy directly to their AI ambitions. That means supporting them in areas like:
- Understanding what data feeds their models and agents
- Defining how that data is governed and secured
- Establishing clear accountability for AI use
We also offer capabilities to help you govern AI in practical, measurable ways. Because no matter how powerful the model, AI is only as trustworthy as the data beneath it.
“AI’s value is only as strong as the data that powers it. At Precisely, we know that accuracy, consistency, and context aren’t just technical requirements — they’re the foundation for trust. As organizations advance their AI use, well-governed, transparent data becomes non-negotiable. Our role is to help customers see clearly into their data – understand its lineage, ensure it’s protected, and define accountability. When you get the data governance right, you build trust in every outcome.”
Dave Shuman, Chief Data Officer
2. Accelerating customer outcomes with AI-powered features
The second dimension is where AI directly delivers value to our customers – through features that help them realize outcomes faster.
One powerful example lies in data quality, an area where we’ve been a strong player in the market for 30 years. Historically, managing data quality has been a manual, time-consuming process. Teams would scan datasets, identify issues, define thousands of rules, and apply those rules – all while trying to keep pace with changing business needs.
AI is changing that.
We’re building capabilities that eliminate much of the manual effort while connecting business users more closely to the process. For instance, AI can now analyze your data, detect anomalies, and recommend rules automatically – reducing the time and complexity of managing large-scale data quality programs.
Even more powerful is the ability to translate natural language into technical logic. You could, for example, type, “Customer age must be over 18,” and AI converts that statement into a regular expression that can be applied directly to the data.
This bridges a critical gap between business and technical teams. It allows subject matter experts – the people who understand the context behind the data – to participate directly in improving it. The result: cleaner data, faster insights, and decisions made with greater confidence.
These solutions are being developed through our AI Innovations Lab, where every new capability is guided by three core principles:
- Trustworthy – grounded in proven data integrity
- Valuable – delivering measurable business impact
- Customer-controlled – ensuring transparency and oversight
We’re not building AI for AI’s sake. We’re building it to help our customers succeed.
“AI is helping our customers get to better outcomes faster. Work that once took weeks can now happen in a fraction of the time, creating space for more strategic decision-making. What’s most exciting is how AI brings business and technical teams closer together – when someone can describe what they need in plain language and see it instantly actioned. Through our AI innovations, we’re committed to building solutions that are trustworthy, valuable, and always under the customer’s control.”
Chris Hall, Chief Product Officer
3. Driving operational efficiency with AI
The third dimension of AI at Precisely is about improving how we work every day. Across our business, AI is already deeply embedded. We currently have 30 live deployments and another 30 pilots underway, touching every function in the business.
Each initiative is focused on driving efficiency and productivity, helping teams focus on higher-value work while automating or accelerating repetitive tasks.
What’s exciting is the range of impact we’re seeing. Some deployments bring incremental gains; others are transformative. Collectively, they’re reshaping how our organization operates – making us faster and more responsive.
This internal-first approach matters because it’s how we learn. By implementing AI in our own operations, we’re developing practical insights that strengthen how we guide our customers through their own AI journeys.
“AI is truly changing the way we work at Precisely. Everyday tasks become simpler, workflows smoother, and our people have more time to focus on what really matters. What excites me most is how these tools empower our teams to move faster, think more creatively, and strengthen our culture of learning and collaboration – which translates into stronger outcomes for our customers.”
Lisa Crawford, Chief Human Resources Officer
4. Expanding Through Strategic M&A
The fourth dimension of our AI strategy looks outward, toward how we continue to expand our capabilities through strategic acquisitions.
Over the past decade, Precisely has grown significantly through M&A, combining best-in-class technologies that strengthen our data integrity leadership. That strategy continues to evolve as we look ahead to the next generation of AI.
We see immense potential in areas like unstructured data, which is becoming increasingly vital with the rise of generative and agentic AI. As organizations seek to unlock insights from text, images, audio, and other nontraditional data types, the ability to integrate, enrich, and govern that data becomes a key differentiator.
Strategic acquisitions will allow us to accelerate innovation in these areas – complementing our internal development and ensuring we remain at the forefront of what’s next for AI and data integrity.
“AI is reshaping strategic M&A in two important ways. It’s impacting the types of technologies we look to acquire, and elevating how we operate — enhancing the efficiency of our diligence teams, improving insight quality, and helping us make smarter decisions with greater confidence. That combination allows us to move with speed, accuracy, and purpose to stay ahead of market needs.”
Jamin Marks, Executive Vice President, Corporate Development
Purpose-Driven AI: The Path Forward
Across all four dimensions, one principle ties everything together: AI must serve a purpose.
At Precisely, that purpose is clear – to empower businesses with the trusted data and AI capabilities they need to achieve real, lasting impact.
We’re not chasing trends or deploying AI just to check a box. We’re focused on solutions that:
- Strengthen the integrity of data and decisions
- Deliver tangible business outcomes
- Improve how people work
- Position our company and our customers for the future
AI’s potential is limitless, but only if it’s built on trust. When you prioritize data integrity, operational excellence, and responsible innovation, AI becomes a true partner in progress, rather than just another tool.
That’s the future we’re building toward. And it’s one where AI and trusted data work hand in hand to create smarter, more resilient businesses for the long term.
If you’re ready to take the next step in your AI journey, reach out to our expert Data Strategy Consulting team. They’ll help you build a tailored roadmap that aligns trusted data, responsible AI, and measurable business impact.
Because at this point, the question isn’t whether AI will shape your business — it’s how you’ll shape it, responsibly. So, how will you lead your organization toward AI you can truly trust?
