Develop location marketing with precision

Understand your customers

  • Gain a deeper level of knowledge about who and where your customers are, their likes and dislikes, and how this information impacts performance
  • Identify the boundaries where they live, work, and do business in

Target the right customers in the right location

  • Learn where your best customers live and how they consume products
  • Use demographic profiles to understand your customers and get insight into buying habits, behaviors, and lifestyle

Deliver the most relevant marketing messages

  • Profile, target, and communicate with greater success
  • Put location in context of understanding and engaging with your customers

Dig into the data

See how AdTech organizations leverage data for location-based marketing

Visualize data on a map in the Precisely Data Experience

Boundaries

Boundaries

Boundaries are ideal for geofencing and defining a target location

Consumer Data Insights

Consumer Data Insights

Describe the behavior and lifestyle profile of people living in a particular area for targeting purposes

Demographics

Demographics

Define target audiences and preferences to assist in the creation of audience profiles for location-based communications

Points of Interest

Points of Interest

Gain better insight of lifestyle and behavior to build audience profiles, geofences, and marketing campaigns

Streets

Streets

Ensure that a defined area is accessible using drivetime and walk time catchments

Be sure to check out these other AdTech data products to reach targeted audiences