Telecom leaders know just how valuable their customer data is today.
That data fuels better customer service, more effective marketing campaigns, and even the ability to address potential problems before they happen.
With that keen awareness of data’s value, it’s not surprising that telcos are turning to data enrichment to expand their perspective beyond the limits of what their customer data can reveal, producing even greater business outcomes for leaders that leverage external data.
Now, solutions like Data Link for Dun & Bradstreet take this a step further. Data Link for Dun & Bradstreet is a partnership that connects Dun & Bradstreet’s trusted business data with Precisely’s rich location intelligence. This accelerates and simplifies the data enrichment process and provides telcos with data that unlocks faster, more accurate insights into serviceability, customer demand, network planning, and market expansion. Using data that’s already pre-linked through the D-U-N-S® Number and Precisely’s unique identifiers, you can streamline operations, reduce complexity, and unlock more value from your data.
There number of use cases in the telecom industry are vast – and growing. Here are just a few ways that streamlined data enrichment and pre-linked location and business data are helping telcos drive greater value.
1. Building the optimal network
Geospatial intelligence provides unique opportunities to better understand where your customers and potential customers are located – and where network improvements and expansion could deliver the most value for those audiences. That process begins with a hyper-local understanding of the market and property level insights.
Precisely enables telcos to expand their perspective into key markets and locations with data about properties, boundaries, and places of interest. That not only includes address-centric information like streets and building locations, but also accurate data representing things like building footprints, ownership, tenancy, and the history and genealogy of building usage.
By combining this location data with Precisely data about populations and mobility, telcos can enrich their first-party data with a comprehensive view of the world around them and their customers. For example, you can see which areas have a larger daytime population vs. evenings or weekends and how that affects market requirements, relates to infrastructure and resource deployment, and is associated with properties that may be eligible for new services, like fiber.
With Precisely Data Link for Dun & Bradstreet, telcos can take this analysis even further. By combining Dun & Bradstreet’s trusted business data with Precisely’s location intelligence, you can rapidly determine which buildings, parcels, or units are eligible for specific services and easily pinpoint underserved areas and high-density business clusters, guiding smarter infrastructure investments.
Overlay all of this with your existing infrastrucutre and competitor’s capabilities in a geospatial context, and new opportunities quickly become clear. You can identify whitespace, discover untapped market opportunities, and place new investments where they’ll deliver the best possible results.
Many of Precisely’s telecom clients are using enriched data to predict future needs based on expected populations, demographics, and network infrastructure assets. That process starts with comprehensive location information, enriched with data from user devices (like signal strength and usage), and is now strengthened with Dun & Bradstreet business intelligence.
The result? A more complete, accurate foundation for long-term network planning and service expansion.
2. Knowing your customers
In telecom, knowing your customer can be a challenge. A single user may subscribe to more than one service, own multiple devices, or have both business and personal accounts. Add in professional roles, employees, and family members to that equation, and things can get complicated very quickly.
Consider the case of a small business owner: She has several employees who each need a mobile device, as well as a small office with Internet connectivity. In addition, she has a family with four children – two of whom are in college.
At the very least, that amounts to two customer relationships: one for the business and one for personal use at home. If the business reimburses employees for cell phone service, that adds a few more indirect “customers” connected to her.
If some of the children have their own distinct mobile phone accounts, do you have any way of knowing that they’re connected to her as well? They may share a common address, but in a large multiple-unit dwelling, that doesn’t necessarily mean anything.
This is where enriched data makes all the difference. It can help you recognize that Jane Doe the business owner is also Jane Doe the household resident – and begin to understand some of the relationships with employees, children, and spouse or significant other.
With Data Link for Dun & Bradstreet, telcos can take that understanding further by layering in firmographic business and location intelligence. Company size, industry, and location data, when combined with location context, give you a much clearer picture of customer needs and potential. That means you can identify high-value prospects, tailor your outreach, and prioritize engagement with the right businesses and people at the right time and place.
This level of insight creates real business value. For example, if a family has children approaching their teenage years, they may be in the market for a family cell phone plan. People who have recently relocated to a new home, likewise, might be responsive to offers for bundled telecom services.
Knowing customers also helps reduce churn. When you understand the triggers that cause customers to jump ship, you can proactively intervene and maintain customer loyalty through potentially disruptive events.
3. Optimizing efficiency
Data enrichment also plays a key role in enhancing the efficiency and effectiveness of telecom resources, including call center personnel and field service technicians.
By incorporating location intelligence tools with network analysis, incident management, and field service dispatching, you’re able to prioritize and deploy resources around a holistic model that optimizes efficiency.
Examples include using predictive analytics to determine where problems are most likely to occur, quickly identifying and correcting potential issues before they escalate, and deploying field service technicians to the right place at the right time using geospatial data and tools.
While data analytics have been on the ascent for decades, the capabilities of AI, machine learning, and predictive modeling are still underutilized. Telcos already know the value of data – after all, much of the data driving retail site selection, location-based marketing, and advanced customer profiling is driven by data collected and monetized by the telecom industry. The real opportunity now lies in applying enriched data back into your own operations.
That’s where Precisely Data Link for Dun & Bradstreet helps streamline the process. By delivering pre-linked datasets, it reduces the complexity of joining multiple data sources, saving time and resources across operational teams. The result: faster insights, smarter decisions, and greater efficiency across your entire organization.
Unlocking What’s Next for Telco Data
Telcos today are under pressure to deliver more – stronger networks, deeper customer insights, and greater operational efficiency. Data enrichment is the key to unlocking that potential. By combining trusted external intelligence with your own data, you can plan smarter, serve customers better, and stay ahead of the competition.
Precisely helps telecom providers do just that: integrate systems, verify data for confident decisions, enrich and extend the value of existing information, and engage more deeply with customers.
And now, with Precisely Data Link for Dun & Bradstreet, you can go even further. By uniting Dun & Bradstreet’s powerful business data with Precisely’s robust location data, you can optimize go-to-market operations, easily assess serviceability, and make more informed network expansion decisions – all with data that’s already pre-linked for speed and simplicity.
