Data Guide Customer Insight & Location-based Marketing
Leverage location, customer, and network data to boost business performance
Data Guide Customer Insight & Location-based Marketing
Leverage location, customer, and network data to boost business performance
Leverage location, customer, and network data to boost business performance
Understand your customers better
- Gain a deeper level of knowledge about who and where your customers are, their likes and dislikes, and how this information impacts performance
Target the right customers in the right location
- Glean insight into buying habits, behaviors, and lifestyle that can guide your strategy
Deliver more relevant marketing messages
- Profile, target, and communicate with greater success with data that puts location in context of understanding and engaging with your customer
Dig into the data
See how wireless carriers leverage data for customer insight and location-based marketing
Visualize data on a map in the Precisely Data Experience
Boundaries
Use a pre-defined geography such as postcodes or census tracts to define territories and catchments
Demographics
Describe customers who consume telco products or services, and understand the impact local characteristics have on performance
Points of Interest
Analyze the locations customers visit to understand lifestyle and behaviors
Telco Boundaries
Utilize detailed and highly specialized telecommunications data for unique and accurate insights