Data Enrichment

What’s Hot for Dad this Father’s Day?

The National Retail Federation (NRF) says that this year nearly half (49%) of the US population will do a special outing for Dad. Many of these outings – visible via PlaceIQ’s own Landmark data – appear to be meals out with the family.

Last year, we learned that Dad likes to be treated to a hearty meal on his special day. Steakhouses topped the charts: Texas Roadhouse saw a nearly 50% boost over its normal per-location foot traffic. Other Steakhouses were also a big hit. Go for the Rib Eye this year, Dad – you’ve earned it!

Another category that sees a nice bump in the week leading up to Father’s Day is Sporting Goods Retailers. PlaceIQ research shows where Mom and the kids will likely go to find the perfect gift for Dad. The below chart shows four of the bigger Sporting Goods players, and the boost in visits that they see the week up to Dad’s big day.

Read our Audience Handbook

Precisely PlaceIQ Syndicated Audience Handbook

Read this handbook and explore real-world audiences to discover new and innovative ways to reach high-value consumers.

We’re wishing all the Dads out there a very happy Father’s Day this year!  We’re always available to help you most effectively activate your brand to the right audience!

To learn more, read our Precisely PlaceIQ Syndicated Audience Handbook and explore real-world audiences to discover new and innovative ways to reach high-value consumers.

Read More from the Precisely Blog

View All Blog Posts

Address Data vs. Property Data - What’s the Difference
Data Enrichment

Address Data vs. Property Data: What’s the Difference?

Data Enrichment

Disconnected Location Data? Here’s How to Fix That

Data Enrichment

Understanding Physical, Legal, and Postal Addresses

Let’s talk

Integrate, improve, govern, and contextualize your data with one powerful solution.

Get in touch